News Room

A collection of press releases, audio content and media clips featuring INFORMS members and their research.

New Research Cracks the Code on Selling Power of TikTok Video Ads
News Release

BALTIMORE, MD, March 6, 2025 – Even though the future of TikTok in the U.S. hangs in the balance, a groundbreaking study in the INFORMS journal Marketing Science introduces a game-changing algorithm that predicts which TikTok ads will drive sales before they even go live.

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The 3 biggest things to know about a potential U.S.-Ukraine minerals deal
Media Coverage

Contentious minerals deal has sparked a war of words between Trump and Zelensky, and could be announced later this week

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How tariffs can hurt American supply chains | GUEST COMMENTARY
Media Coverage

Americans have probably heard the word “tariffs” more in the past month than in the past four years — and for good reason. Tariffs are central to President Donald Trump’s economic playbook, despite opposition from mainstream economists and trade experts

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An audio journey of how data and analytics save lives, save money and solve problems.

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Is my 'real ID' a REAL ID?

Is my 'real ID' a REAL ID?

American Thinker, October 30, 2019

The United States government is tightening security by providing a higher level of identification validation. This isn’t new -- the REAL ID Act passed in 2005 -- but it’s taking effect next year. It was passed in an effort are to make it more difficult to counterfeit peoples’ identity and personal information using their identification cards (IDs) like state driver’s licenses. The problem is, how much good will it do if people who need to update their IDs to this higher security format don’t know they need to do so?

New Study Finds Taxi Drivers Improve Earnings Through Trip Selection: Mobile Hailing Technology Enables Drivers to Choose More Profitable Trips

New Study Finds Taxi Drivers Improve Earnings Through Trip Selection: Mobile Hailing Technology Enables Drivers to Choose More Profitable Trips

News Release, October 25, 2019

CATONSVILLE, MD, October 25, 2019 – A new research study published in the October edition of the INFORMS journal Marketing Science (Editor’s note: The source of this research is INFORMS) has revealed how taxi drivers use mobile hailing technology to select longer, more profitable trips to optimize their earnings, rather than seeking to increase the number of trips or working hours to achieve higher earnings.

INFORMS Names 2019 Fellows: 12 members to be inducted in October for outstanding lifetime accomplishments and contributions in operations research...

INFORMS Names 2019 Fellows: 12 members to be inducted in October for outstanding lifetime accomplishments and contributions in operations research...

News Release, October 21, 2019

INFORMS, the largest international association of operations research (O.R.) and analytics professionals and students, has officially named 12 outstanding members as Fellows, one of the highest honors in the O.R. profession. The 2019 INFORMS Fellows will be inducted in Seattle, Washington, October 20–23, during the INFORMS Annual Meeting. INFORMS Fellows are honored for their outstanding lifetime accomplishments and contributions in operations research and analytics. 

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