BALTIMORE, MD, March 6, 2025 – Even though the future of TikTok in the U.S. hangs in the balance, a groundbreaking study in the INFORMS journal Marketing Science introduces a game-changing algorithm that predicts which TikTok ads will drive sales before they even go live.
Contentious minerals deal has sparked a war of words between Trump and Zelensky, and could be announced later this week
Americans have probably heard the word “tariffs” more in the past month than in the past four years — and for good reason. Tariffs are central to President Donald Trump’s economic playbook, despite opposition from mainstream economists and trade experts.
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Hedge funds benefited from their umbrella brand mutual fund affiliate's advertising and exploited this effect to circumvent a marketing ban.
About 15 years ago, Yuval Salant bought a laptop at a major electronics chain store. The salesperson offered him an extended warranty to cover any repairs needed after the manufacturer’s warranty expired.
Instead of simply grumbling about neighbors not maintaining their lawns properly, residents of Ypsilanti Township's West Willow neighborhood examined barriers that some homeowners face and decided to create a solution: a tool lending library.
To start with a big picture, if you look at industries like the restaurant industry, it’s huge. The statistics tell us that, at some point, half of the population of the United States has worked in a restaurant. Typically, these are part-time jobs. They don’t pay well. They don’t even pay minimum wage. The basic wage is very, very low, and you rely on tips. And restaurants, as a rule, don’t make a lot of money. We are talking about a couple of percentage points in profitability.
Chatbots can match the performance of proficient human salespeople—or outperform inexperienced ones fourfold—but only when customers are unaware they are conversing with artificial intelligence.
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