BALTIMORE, MD, March 6, 2025 – Even though the future of TikTok in the U.S. hangs in the balance, a groundbreaking study in the INFORMS journal Marketing Science introduces a game-changing algorithm that predicts which TikTok ads will drive sales before they even go live.
Contentious minerals deal has sparked a war of words between Trump and Zelensky, and could be announced later this week
Americans have probably heard the word “tariffs” more in the past month than in the past four years — and for good reason. Tariffs are central to President Donald Trump’s economic playbook, despite opposition from mainstream economists and trade experts.
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Could you handle scrutiny of your driving habits in return for a price break on your insurance? That’s the bargain participants in usage-based (or telematics-based) insurance programs are making. In return for driving well and logging low miles, you could save as much as 50 percent off premiums.
AI is proving itself superior to human intelligence in an expanding number of fields. That is, except when people know AI is being used.
New research in the INFORMS journal Information Systems Research looks at gamer behavior and how to match their engagement level with different games to ensure they play more often and for longer periods of time.
CATONSVILLE, MD, September 25, 2019 – In the video game industry, the ability for gaming companies to track and respond to gamers’ post-purchase play opens up new opportunities to enhance gamer engagement and retention and increase video game revenue.
Recent surveys, studies, forecasts and other quantitative assessments of the progress of AI, highlighted among other findings, disagreements about the impact of chatbots: Do purchase rates go down when people find out they are interacting with a chatbot? Or do chatbots actually increase customer satisfaction and loyalty? And are chatbots already successful in replacing human workers?
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Analytics magazine showcases articles and research reports based on big data, AI, machine learning, data analytics and other new-age technologies.
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