News Room

A collection of press releases, audio content and media clips featuring INFORMS members and their research.

New Research Cracks the Code on Selling Power of TikTok Video Ads
News Release

BALTIMORE, MD, March 6, 2025 – Even though the future of TikTok in the U.S. hangs in the balance, a groundbreaking study in the INFORMS journal Marketing Science introduces a game-changing algorithm that predicts which TikTok ads will drive sales before they even go live.

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The 3 biggest things to know about a potential U.S.-Ukraine minerals deal
Media Coverage

Contentious minerals deal has sparked a war of words between Trump and Zelensky, and could be announced later this week

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How tariffs can hurt American supply chains | GUEST COMMENTARY
Media Coverage

Americans have probably heard the word “tariffs” more in the past month than in the past four years — and for good reason. Tariffs are central to President Donald Trump’s economic playbook, despite opposition from mainstream economists and trade experts. 

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Revamped Crew Scheduling Model Cuts Airline Delays by as Much as 30%

Revamped Crew Scheduling Model Cuts Airline Delays by as Much as 30%

News Release, October 7, 2019

CATONSVILLE, MD, October 7, 2019 – Delays and disruptions in airline operations annually result in billions of dollars of additional costs to airlines, passengers and the economy. Airlines strive to mitigate these costs by creating schedules that are less likely to get disrupted or schedules that are easy to repair when there are disruptions—new research in the INFORMS journal Transportation Science has found a solution using a mathematical optimization model.

How To “Nudge” Your Way To Healthier Eating (7 Strategies Explored)

How To “Nudge” Your Way To Healthier Eating (7 Strategies Explored)

Forbes, October 5, 2019

If only there were a way to make eating healthy more of a habit and less of chore...to turn dieting into routine and binge eating into a rarity...to practice nourishment and moderation instead of indulgence and regret. Well, there may be hope after all. New research appearing in the journal Marketing Science claims to have identified the most effective behavioral “nudges” that promote healthy eating.

The new Fashion District store may fit into Forever 21’s post-bankruptcy plan

The new Fashion District store may fit into Forever 21’s post-bankruptcy plan

The Philadelphia Tribune, October 2, 2019

Forever 21 Inc. is slated to close up to 178 U.S. stores, part of its reorganization after filing for Chapter 11 bankruptcy over the weekend. Even as the “fast fashion” retailer announces which locations could shutter, a new Forever 21 is scheduled to open later this year at Fashion District Philadelphia.

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