News Room

A collection of press releases, audio content and media clips featuring INFORMS members and their research.

New Research Cracks the Code on Selling Power of TikTok Video Ads
News Release

BALTIMORE, MD, March 6, 2025 – Even though the future of TikTok in the U.S. hangs in the balance, a groundbreaking study in the INFORMS journal Marketing Science introduces a game-changing algorithm that predicts which TikTok ads will drive sales before they even go live.

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The 3 biggest things to know about a potential U.S.-Ukraine minerals deal
Media Coverage

Contentious minerals deal has sparked a war of words between Trump and Zelensky, and could be announced later this week

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How tariffs can hurt American supply chains | GUEST COMMENTARY
Media Coverage

Americans have probably heard the word “tariffs” more in the past month than in the past four years — and for good reason. Tariffs are central to President Donald Trump’s economic playbook, despite opposition from mainstream economists and trade experts

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Resoundingly Human Podcast

An audio journey of how data and analytics save lives, save money and solve problems.

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INFORMS
Catonsville, MD
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443-757-3578

INFORMS in the News

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Studies from European School of Management and Technology Reveal New Findings on Management Science (Financing Capacity with Stealing and Shirking)

Studies from European School of Management and Technology Reveal New Findings on Management Science (Financing Capacity with Stealing and Shirking)

Advisor News, December 3, 2019

Investigators publish new report on Science - Management Science. According to news reporting originating in Berlin, Germany, by NewsRx journalists, research stated, “We study a firm’s capacity choice under demand uncertainty given that it must finance this investment externally. Sharing profits with investors causes governance problems affecting both capacity and demand: the firm may ‘steal’ capital, which reduces effective capacity, and ‘shirk’ on market development, which reduces demand.”

Cornell Johnson’s Girotra: Users Won’t Walk Too Far for a Bike Share

Cornell Johnson’s Girotra: Users Won’t Walk Too Far for a Bike Share

Poets & Quants, December 2, 2019

Bike-sharing systems have swept the world, making them the transportation mode of choice for many urban millennials. Cities like Hangzhou and Shanghai in China and London, Paris, and New York have the biggest networks. Washington, D.C. and Chicago are among the largest in the U.S.

Web Users Aren’t Duped by Native Ads

Web Users Aren’t Duped by Native Ads

O'Dwyer's, December 2, 2019

Internet users seem to recognize native ads as advertisements and aren’t deceived into thinking that branded content is bona fide news, according to new research published by the Institute for Operations Research and the Management Sciences (INFORMS).

Machine Learning in Financial Services

Machine Learning in Financial Services

UDaily, November 27, 2019

The financial services industry is using machine learning to revolutionize its processes and rapidly improve financial outcomes, and its potential seems limitless. That’s why the University of Delaware’sInstitute for Financial Services Analytics (IFSA) brought together leading minds in industry and academia for its 2019 conference “Machine Learning in Financial Services,” hoping to create a dialogue and in which both can learn from each other and explore this potential.

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OR/MS Today is the INFORMS member magazine that shares the latest research and best practices in operations research, analytics and the management sciences.

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