News Room

A collection of press releases, audio content and media clips featuring INFORMS members and their research.

New Research Cracks the Code on Selling Power of TikTok Video Ads
News Release

BALTIMORE, MD, March 6, 2025 – Even though the future of TikTok in the U.S. hangs in the balance, a groundbreaking study in the INFORMS journal Marketing Science introduces a game-changing algorithm that predicts which TikTok ads will drive sales before they even go live.

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The 3 biggest things to know about a potential U.S.-Ukraine minerals deal
Media Coverage

Contentious minerals deal has sparked a war of words between Trump and Zelensky, and could be announced later this week

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How tariffs can hurt American supply chains | GUEST COMMENTARY
Media Coverage

Americans have probably heard the word “tariffs” more in the past month than in the past four years — and for good reason. Tariffs are central to President Donald Trump’s economic playbook, despite opposition from mainstream economists and trade experts. 

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INFORMS in the News

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New Research Says Changes in Driver Shifts and Pick-up Choices for Food Delivery Services Can Boost Profits

New Research Says Changes in Driver Shifts and Pick-up Choices for Food Delivery Services Can Boost Profits

News Release, October 10, 2019

CATONSVILLE, MD, October 10, 2019 – The food delivery business, popularized by mobile online services such as Grubhub, OrderUp, and DoorDash, has become a $200 billion industry, which is expected to grow by more than 15% annually over the next five years. New research published in the INFORMS journal Transportation Science reveals how food delivery businesses can implement changes in driver shifts and order delivery structures that can decrease costs and contribute to higher profits.

How to make yourself work when you’re not feeling it

How to make yourself work when you’re not feeling it

Ladders, October 9, 2019

The hardest part of work is getting started.

It’s never been easy — there’s something about human nature that makes many of us wait and wait for the ‘perfect moment’ to open that Word doc or switch on the phones. However, science has shown that today’s plugged-in workforce genuinely has a tougher challenge than our ancestors.

Marijuana Legalization Poses A Massive Threat To This Industry

Marijuana Legalization Poses A Massive Threat To This Industry

Forbes, October 8, 2019

If you were asked to predict which industry would suffer more from the legalization of recreational marijuana, the alcohol industry or the tobacco industry, which would you choose? This was the question explored in a new article appearing in the journal Marketing Science.

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