BALTIMORE, MD, March 6, 2025 – Even though the future of TikTok in the U.S. hangs in the balance, a groundbreaking study in the INFORMS journal Marketing Science introduces a game-changing algorithm that predicts which TikTok ads will drive sales before they even go live.
Contentious minerals deal has sparked a war of words between Trump and Zelensky, and could be announced later this week
Americans have probably heard the word “tariffs” more in the past month than in the past four years — and for good reason. Tariffs are central to President Donald Trump’s economic playbook, despite opposition from mainstream economists and trade experts.
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New research published in an upcoming edition of the INFORMS journal Management Science finds that an online retailer's delivery strategy is imperative to that retailer's success and can be a determinant factor as to whether consumers purchase again.
In business communication, clearly conveying a message to one’s audience — turning data into a story that resonates with it — is often what makes it possible to affect positive change. That’s where data visualization comes in.
Recent smears in Seattle City Council races have shined a giant spotlight on just how nasty and petty consultants and professional activists can be. Indeed, opposition research has been flaunted on social media in an effort to either protect the establishment or promote new blood. And the tactics almost always follow the same script.
A team of researchers from Dartmouth College in Hanover and the University of Coimbra in Portugal have developed a solution to delays and disruptions in airline operations that result in billions of dollars of additional cost to airlines, passengers, and the economy each year.
CATONSVILLE, MD, October 14, 2019 – New research published in the INFORMS journal Management Science finds that an online retailer’s delivery strategy is imperative to that retailer’s success and can be a determinant factor as to whether consumers purchase again.
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Analytics magazine showcases articles and research reports based on big data, AI, machine learning, data analytics and other new-age technologies.
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