News Room

A collection of press releases, audio content and media clips featuring INFORMS members and their research.

New Research Cracks the Code on Selling Power of TikTok Video Ads
News Release

BALTIMORE, MD, March 6, 2025 – Even though the future of TikTok in the U.S. hangs in the balance, a groundbreaking study in the INFORMS journal Marketing Science introduces a game-changing algorithm that predicts which TikTok ads will drive sales before they even go live.

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The 3 biggest things to know about a potential U.S.-Ukraine minerals deal
Media Coverage

Contentious minerals deal has sparked a war of words between Trump and Zelensky, and could be announced later this week

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How tariffs can hurt American supply chains | GUEST COMMENTARY
Media Coverage

Americans have probably heard the word “tariffs” more in the past month than in the past four years — and for good reason. Tariffs are central to President Donald Trump’s economic playbook, despite opposition from mainstream economists and trade experts

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Resoundingly Human Podcast

An audio journey of how data and analytics save lives, save money and solve problems.

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Ashley Smith
Public Affairs Coordinator
INFORMS
Catonsville, MD
[email protected]
443-757-3578

INFORMS in the News

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3 Strategies for Eating Healthier—Which One Works Best?

3 Strategies for Eating Healthier—Which One Works Best?

Quick and Dirty Tips, November 1, 2019

Could your eating habits be better? You’re in good company. Despite decades of haranguing by parents, health professionals, government agencies, and podcasters, the average American is still eating too much sugar and highly processed foods and too few fruits and vegetables. We’re taking in too many calories and too few nutrients. As a result we’re both overweight and undernourished.

Algorithms gone awry: The impact of inappropriate data use

Algorithms gone awry: The impact of inappropriate data use

The Badger Herald, October 29, 2019

It was March 25, 2000. A sea of red filled State Street, and Badger fans around the country were celebrating. The University of Wisconsin-Madison men’s basketball had just defeated Purdue in the NCAA tournament, securing a spot in the Final Four. 

Study finds bias in diversity

Study finds bias in diversity

Cambridge Network, October 29, 2019

Diversity on key corporate committees is supposed to produce better decisions. But a study at Cambridge Judge Business School finds that diverse views rarely ‘average out’ as assumed, but instead lead to systematic biases toward certain types of errors.

Cannabis legalisation ‘reduces binge drinking’

Cannabis legalisation ‘reduces binge drinking’

The Spirits Business, October 30, 2019

Citing research from investment firm Cowen & Co, research company Grand View Research and a consumer poll, the report found that binge drinking in US states that legalised the drug has dropped 9% below the national average. Excessive drinking in states with a legal cannabis market is also 11% lower than states where cannabis remains illegal.

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INFORMS Magazines

OR/MS Today is the INFORMS member magazine that shares the latest research and best practices in operations research, analytics and the management sciences.

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Analytics magazine showcases articles and research reports based on big data, AI, machine learning, data analytics and other new-age technologies.

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