News Room

A collection of press releases, audio content and media clips featuring INFORMS members and their research.

New Research Cracks the Code on Selling Power of TikTok Video Ads
News Release

BALTIMORE, MD, March 6, 2025 – Even though the future of TikTok in the U.S. hangs in the balance, a groundbreaking study in the INFORMS journal Marketing Science introduces a game-changing algorithm that predicts which TikTok ads will drive sales before they even go live.

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The 3 biggest things to know about a potential U.S.-Ukraine minerals deal
Media Coverage

Contentious minerals deal has sparked a war of words between Trump and Zelensky, and could be announced later this week

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How tariffs can hurt American supply chains | GUEST COMMENTARY
Media Coverage

Americans have probably heard the word “tariffs” more in the past month than in the past four years — and for good reason. Tariffs are central to President Donald Trump’s economic playbook, despite opposition from mainstream economists and trade experts

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Resoundingly Human Podcast

An audio journey of how data and analytics save lives, save money and solve problems.

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Ashley Smith
Public Affairs Coordinator
INFORMS
Catonsville, MD
[email protected]
443-757-3578

INFORMS in the News

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Increasing board diversity leads to a reduced market value

Increasing board diversity leads to a reduced market value

Human Resources, November 15, 2019

In an age when many companies have stepped forward to become an advocate of board and workplace gender diversity, it turns out that one additional woman on the board results in a 2.3% decrease in the company’s market value in the US on average. This could amount to hundreds of millions of dollars, according to INSEAD’s latest study on investor responses’ to board diversity.

Eyes on Detroit as airport seeks to attract non-flyers

Eyes on Detroit as airport seeks to attract non-flyers

Runway Girl Network, November 12, 2019

First it was Pittsburgh International Airport, then Tampa International Airport, and now it is Detroit Metropolitan Wayne County Airport. What do these three airports have in common? They are the only commercial airports in the United States that allow non-passengers to pass through passenger screening checkpoints and enter the post-security side of the airport.

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OR/MS Today is the INFORMS member magazine that shares the latest research and best practices in operations research, analytics and the management sciences.

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Analytics magazine showcases articles and research reports based on big data, AI, machine learning, data analytics and other new-age technologies.

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