News Room

A collection of press releases, audio content and media clips featuring INFORMS members and their research.

New Research Cracks the Code on Selling Power of TikTok Video Ads
News Release

BALTIMORE, MD, March 6, 2025 – Even though the future of TikTok in the U.S. hangs in the balance, a groundbreaking study in the INFORMS journal Marketing Science introduces a game-changing algorithm that predicts which TikTok ads will drive sales before they even go live.

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The 3 biggest things to know about a potential U.S.-Ukraine minerals deal
Media Coverage

Contentious minerals deal has sparked a war of words between Trump and Zelensky, and could be announced later this week

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How tariffs can hurt American supply chains | GUEST COMMENTARY
Media Coverage

Americans have probably heard the word “tariffs” more in the past month than in the past four years — and for good reason. Tariffs are central to President Donald Trump’s economic playbook, despite opposition from mainstream economists and trade experts

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Resoundingly Human Podcast

An audio journey of how data and analytics save lives, save money and solve problems.

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Increasing Transparency in the Healthcare Sector: More Might Not Be Better

Increasing Transparency in the Healthcare Sector: More Might Not Be Better

News Release, December 11, 2019

CATONSVILLE, MD, December 11, 2019 – More isn’t always better. That’s what researchers say when it comes to transparency in the U.S. healthcare system. This research, forthcoming in the INFORMS journal Operations Research, finds that in the short-term, patients who know more about hospital quality is positive, but in the long-term, the benefits may not be what you might think.

Behind the scenes at UPS during the holiday season

Behind the scenes at UPS during the holiday season

The Baltimore Sun, December 10, 2019

You just clicked “place your order" to purchase your item and now you wait for the package to arrive at your door. You’re done with a few simple mouse clicks, but the work has just begun at UPS warehouses and distribution centers across the country. Especially during the holiday season.

Looking for a home? You’ve seen GreatSchools ratings. Here’s how they nudge families toward schools with fewer black and Hispanic students.

Looking for a home? You’ve seen GreatSchools ratings. Here’s how they nudge families toward schools with fewer black and Hispanic students.

Chalkbeat, December 5, 2019

What’s the right way to judge a school? Across the country, states and school districts have devised their own systems of letter grades and color-coded dashboards based on test scores and graduation rates. But arguably the most visible and influential school rating system in America comes from the nonprofit GreatSchools, whose 1-10 ratings appear in home listings on national real estate websites Zillow, Realtor.com, and Redfin. Forty-three million people visited GreatSchools’ site in 2018, the organization says; Zillow and its affiliated sites count more than 150 million unique visitors per month.

CEOs’ Compensation Climbs If They Appoint CFO, Research Suggests

CEOs’ Compensation Climbs If They Appoint CFO, Research Suggests

The Wall Street Journal, December 4, 2019

Incoming chief executives tend to replace top lieutenants within the first few years of joining a company. New academic research suggests there might be an incentive to do so when it comes to at least one key position: the finance chief.

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