News Room

A collection of press releases, audio content and media clips featuring INFORMS members and their research.

New Research Cracks the Code on Selling Power of TikTok Video Ads
News Release

BALTIMORE, MD, March 6, 2025 – Even though the future of TikTok in the U.S. hangs in the balance, a groundbreaking study in the INFORMS journal Marketing Science introduces a game-changing algorithm that predicts which TikTok ads will drive sales before they even go live.

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The 3 biggest things to know about a potential U.S.-Ukraine minerals deal
Media Coverage

Contentious minerals deal has sparked a war of words between Trump and Zelensky, and could be announced later this week

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How tariffs can hurt American supply chains | GUEST COMMENTARY
Media Coverage

Americans have probably heard the word “tariffs” more in the past month than in the past four years — and for good reason. Tariffs are central to President Donald Trump’s economic playbook, despite opposition from mainstream economists and trade experts

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Resoundingly Human Podcast

An audio journey of how data and analytics save lives, save money and solve problems.

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Ashley Smith
Public Affairs Coordinator
INFORMS
Catonsville, MD
[email protected]
443-757-3578

INFORMS in the News

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Topic
Keeping Good Workers According to Experience and Research

Keeping Good Workers According to Experience and Research

Project Management, December 17, 2019

Losing workers during a project is very disruptive. You have to replace that worker or extend the project activity in order to respond properly. But replacing that worker takes a lot of time, including identifying the correct candidate, interviewing candidates, making a decision, waiting for that individual to make a decision and actually begin, then onboarding that new worker. How much time does that take in your organization

Waiting area entertainment and co-opetition between brick-and-mortar stores boosts profit

Waiting area entertainment and co-opetition between brick-and-mortar stores boosts profit

RocketNews, December 13, 2019

With the popularity of online shopping, it’s no secret brick-and-mortar stores are fighting to stay relevant. Waiting area entertainment is one way they are standing out, because no one likes to wait. New research in the INFORMS journal Manufacturing & Service Operations Management says funding entertainment is no easy task, but one way to offset the price and increase customer experience and revenue is to work with, not against competitors.

Increasing Transparency in the Healthcare Sector: More Might Not Be Better

Increasing Transparency in the Healthcare Sector: More Might Not Be Better

Healthcare Business News, December 11, 2019

More isn’t always better. That’s what researchers say when it comes to transparency in the U.S. healthcare system. This research, forthcoming in the INFORMS journal Operations Research, finds that in the short-term, patients who know more about hospital quality is positive, but in the long-term, the benefits may not be what you might think.

Data analytics students present research at national conference

Data analytics students present research at national conference

Pennsylvania State University, December 12, 2019

MALVERN, Pa. — Penn State Great Valley graduate students Scott Clayman and Devendra Jaiswal recently had an opportunity not many master’s students have: presenting their research at a national conference.

New Research Finds Customer Waiting Area Entertainment and Co-opetition Between Brick-and-Mortar Stores Can Boost Profits

New Research Finds Customer Waiting Area Entertainment and Co-opetition Between Brick-and-Mortar Stores Can Boost Profits

News Release, December 13, 2019

CATONSVILLE, MD, December 13, 2019 – With the popularity of online shopping, it’s no secret brick-and-mortar stores are fighting to stay relevant. Waiting area entertainment is one way they are standing out, because no one likes to wait. New research in the INFORMS journal Manufacturing & Service Operations Management says funding entertainment is no easy task, but one way to offset the price and increase customer experience and revenue is to work with, not against competitors.

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