BALTIMORE, MD, March 6, 2025 – Even though the future of TikTok in the U.S. hangs in the balance, a groundbreaking study in the INFORMS journal Marketing Science introduces a game-changing algorithm that predicts which TikTok ads will drive sales before they even go live.
Contentious minerals deal has sparked a war of words between Trump and Zelensky, and could be announced later this week
Americans have probably heard the word “tariffs” more in the past month than in the past four years — and for good reason. Tariffs are central to President Donald Trump’s economic playbook, despite opposition from mainstream economists and trade experts.
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Word-of-mouth from social media is more influential than following the example of a trusted or admired friend, according to a new study in the Informs Journal Marketing Science.
The Boston Public School District held a contest to determine the best solution for busing around 25,000 students to school every day. The winning algorithm improved the efficiency of the routes in 30 minutes.
CATONSVILLE, MD, August 13, 2019– Researchers from the University of Pittsburgh, UCLA and the University of Texas published new research in the INFORMS journal Marketing Science (Editor’s note: The source of this research is INFORMS), that reveals the power of word-of-mouth in social learning, even when compared to the power of following the example of someone we trust or admire. The same research found, however, that both word-of-mouth and following someone else’s lead are two of the most powerful dynamics in influencing others through social learning.
With the Ebola virus again spreading in parts of Africa, computer-science professor Sheldon Jacobson at The Washington Times urges officials to “optimize screening protocols” this time around.
The Medicare Shared Savings Program (MSSP) was created under the Patient Protection and Affordable Care Act to control escalating Medicare spending by incentivizing providers to deliver healthcare more efficiently.
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