News Room

A collection of press releases, audio content and media clips featuring INFORMS members and their research.

New Research Cracks the Code on Selling Power of TikTok Video Ads
News Release

BALTIMORE, MD, March 6, 2025 – Even though the future of TikTok in the U.S. hangs in the balance, a groundbreaking study in the INFORMS journal Marketing Science introduces a game-changing algorithm that predicts which TikTok ads will drive sales before they even go live.

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The 3 biggest things to know about a potential U.S.-Ukraine minerals deal
Media Coverage

Contentious minerals deal has sparked a war of words between Trump and Zelensky, and could be announced later this week

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How tariffs can hurt American supply chains | GUEST COMMENTARY
Media Coverage

Americans have probably heard the word “tariffs” more in the past month than in the past four years — and for good reason. Tariffs are central to President Donald Trump’s economic playbook, despite opposition from mainstream economists and trade experts

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An audio journey of how data and analytics save lives, save money and solve problems.

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Do Hospital Ads Work? Who’s Paying Attention and Why a Ban on Ads Increases Patient Readmission

Do Hospital Ads Work? Who’s Paying Attention and Why a Ban on Ads Increases Patient Readmission

News Release, August 20, 2019

CATONSVILLE, MD, August 20, 2019 – Should hospital advertising be banned? A few policymakers in Washington, D.C., have recently considered such an action based on a long-standing debate on whether it poses the spread of misinformation, and that it is not an effective or responsible use of an already limited healthcare budget. New research in the INFORMS journal Marketing Science studies the impact of a ban on hospital advertising, and whether those fears are justified.

For Hospitalized Patients, Its Location, Location, Location

For Hospitalized Patients, Its Location, Location, Location

American Council on Science and Health, August 19, 2019

Hospitals no longer have those open wards of the ’40s and ’50s, but the idea of keeping similar types of patients together persists. A new study asks an age-old question, does location matter? Spoiler alert – yes.

Your Employer May Be Spying on You—and Wasting Its Time

Your Employer May Be Spying on You—and Wasting Its Time

Scientific American, August 16, 2019

Within any large organization, some employee teams always perform better than others—but the reasons are often murky. In 2010 then doctoral student Ben Waber embedded himself in the offices of Travelco, an online travel agency, to figure out what factors make a team productive. He noted that all the employees worked in the same headquarters, sat in the same meeting rooms, and enjoyed the same snacks and Foosball tables. But when he observed certain interactions among them, he says, “there was something really weird”: he saw members of the most effective teams tended to eat in groups of 12, while employees from lower-performing teams usually ate in groups of four.

Square feet could stumble over reduced booze use

Square feet could stumble over reduced booze use

The Oklahoman, August 17, 2019

Drink less, lease less; use pot, lease a lot — could that become a real estate axiom for our times? A new trend could reduce demand for commercial real estate, leased or owned, from warehouse to distribution to retail space: Not drinking. Or at least drinking less.

TRAFFIC! Walkable, bikeable cities becoming future options

TRAFFIC! Walkable, bikeable cities becoming future options

Cleveland Daily Banner, August 6, 2019

Cleveland resident Gina Simpson enjoys sipping coffee while her children munch pastries at Ocoee Coffee on Ocoee Street in Cleveland. While it may not be unusual for a young mom and her kids to enjoy some time together at a local café, they had arrived at the destination while riding their bicycles along the Cleveland/Bradley County Greenway and system of sidewalks.

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