News Room

A collection of press releases, audio content and media clips featuring INFORMS members and their research.

New Research Cracks the Code on Selling Power of TikTok Video Ads
News Release

BALTIMORE, MD, March 6, 2025 – Even though the future of TikTok in the U.S. hangs in the balance, a groundbreaking study in the INFORMS journal Marketing Science introduces a game-changing algorithm that predicts which TikTok ads will drive sales before they even go live.

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The 3 biggest things to know about a potential U.S.-Ukraine minerals deal
Media Coverage

Contentious minerals deal has sparked a war of words between Trump and Zelensky, and could be announced later this week

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How tariffs can hurt American supply chains | GUEST COMMENTARY
Media Coverage

Americans have probably heard the word “tariffs” more in the past month than in the past four years — and for good reason. Tariffs are central to President Donald Trump’s economic playbook, despite opposition from mainstream economists and trade experts

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An audio journey of how data and analytics save lives, save money and solve problems.

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What the CBS Blackout Means for the Future of Streaming

What the CBS Blackout Means for the Future of Streaming

Tech News World, July 26, 2019

CBS earlier this week went dark across AT&T's U-verse and DirecTV services, days after the seven-year contract between the two companies expired. As the two couldn't come to new terms, CBS and its related channels -- including CBSN, CBS Sports and The Smithsonian Channel -- were blacked out.

Tired of waiting on a waiter? New research shows adding a tabletop device can improve restaurant service and revenue

Tired of waiting on a waiter? New research shows adding a tabletop device can improve restaurant service and revenue

News Release, July 29, 2019

CATONSVILLE, MD, July 29, 2019 – We’ve all been there… you’re out to eat and in need of a refill or the check and the wait staff is nowhere to be found. It slows down business, reduces customer satisfaction and hurts the bottom line. New research in the INFORMS journal Management Science shows to counter this, restaurants should introduce tabletop technology as a demonstrated way to improve service and satisfaction.

Legalizing Marijuana Seems To Lower Teen Interest In Weed

Legalizing Marijuana Seems To Lower Teen Interest In Weed

The Fresh Toast, July 18, 2019

Long has it been assumed the alcohol and tobacco industries are opponents of widespread marijuana legalization. The reason is simple—the availability of legal cannabis can cut into their market shares. A new study supports the theory as interest in alcohol diminishes following marijuana legalization. But for reasons that remain unclear, tobacco sales have increased at the same time as alcohol sales drop.

Marijuana Legalization Linked To Decreased Interest In Alcohol

Marijuana Legalization Linked To Decreased Interest In Alcohol

Marijuana Moment, July 17, 2019

Interest in alcohol declines after states legalize marijuana, according to a new study analyzing online behavior. But for reasons that aren’t entirely clear, interest in tobacco products increases following the policy change.

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