News Room

A collection of press releases, audio content and media clips featuring INFORMS members and their research.

New Research Cracks the Code on Selling Power of TikTok Video Ads
News Release

BALTIMORE, MD, March 6, 2025 – Even though the future of TikTok in the U.S. hangs in the balance, a groundbreaking study in the INFORMS journal Marketing Science introduces a game-changing algorithm that predicts which TikTok ads will drive sales before they even go live.

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The 3 biggest things to know about a potential U.S.-Ukraine minerals deal
Media Coverage

Contentious minerals deal has sparked a war of words between Trump and Zelensky, and could be announced later this week

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How tariffs can hurt American supply chains | GUEST COMMENTARY
Media Coverage

Americans have probably heard the word “tariffs” more in the past month than in the past four years — and for good reason. Tariffs are central to President Donald Trump’s economic playbook, despite opposition from mainstream economists and trade experts

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Resoundingly Human Podcast

An audio journey of how data and analytics save lives, save money and solve problems.

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Public Affairs Coordinator
INFORMS
Catonsville, MD
[email protected]
443-757-3578

INFORMS in the News

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New Research Offers Solution to Reduce Organ Shortage Crisis: Two-Part Method Could Increase Organ Availability by 13% and Add 18 Years to Patient...

New Research Offers Solution to Reduce Organ Shortage Crisis: Two-Part Method Could Increase Organ Availability by 13% and Add 18 Years to Patient...

News Release, September 4, 2019

CATONSVILLE, MD, September 4, 2019 –Eighteen people die every day waiting for transplants, and a new patient is added to the organ transplant list every 10 minutes. Much of the problem surrounds the lack of registered donors. New research in the INFORMS journal Management Science provides incentives that could lead to a solution and ultimately save lives.

Retailers' Branded Mobile Apps Drive Engagement, Sales

Retailers' Branded Mobile Apps Drive Engagement, Sales

MediaPost, September 3, 2019

Retailers' branded mobile apps are proving effective in increasing customer engagement as well as boosting sales on multiple levels, according to a new study in the Informs Journal Marketing Science.

Student body diversity goals & giving parents a say in where their child goes to school

Student body diversity goals & giving parents a say in where their child goes to school

Science Codex, September 3, 2019

All parents want their children to get the best education possible, so how do school districts allow parents/guardians to have a say in where their child goes to school while still meeting diversity goals for the student body? New research in an upcoming addition of the INFORMS journal Operations Research has a solution, just in time for children to return to school for the 2019-2020 year.

How to Meet Student Body Diversity Goals While Still Giving Parents a Say in Where Their Child Goes to School

How to Meet Student Body Diversity Goals While Still Giving Parents a Say in Where Their Child Goes to School

News Release, September 3, 2019

CATONSVILLE, MD, September 3, 2019 – All parents want their children to get the best education possible, so how do school districts allow parents/guardians to have a say in where their child goes to school while still meeting diversity goals for the student body? New research in an upcoming addition of the INFORMS journal Operations Research has a solution, just in time for children to return to school for the 2019-2020 year.

Do those Retail Apps Increase Customer Engagement and Sales in All Channels? New Research Says ‘Yes’ on Both Sales and Returns

Do those Retail Apps Increase Customer Engagement and Sales in All Channels? New Research Says ‘Yes’ on Both Sales and Returns

News Release, September 3, 2019

CATONSVILLE, MD, September 3, 2019– Researchers from Texas A&M University published new research in the INFORMS journal Marketing Science (Editor’s note: The source of this research is INFORMS), which shows that retailers’ branded mobile apps are very effective in increasing customer engagement, increasing sales on multiple levels, not just on the retailer‘s website, but also in its stores. At the same time, apps increase the rate of returns, although the increase in sales outweighs the return rates.

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