BALTIMORE, MD, March 6, 2025 – Even though the future of TikTok in the U.S. hangs in the balance, a groundbreaking study in the INFORMS journal Marketing Science introduces a game-changing algorithm that predicts which TikTok ads will drive sales before they even go live.
Contentious minerals deal has sparked a war of words between Trump and Zelensky, and could be announced later this week
Americans have probably heard the word “tariffs” more in the past month than in the past four years — and for good reason. Tariffs are central to President Donald Trump’s economic playbook, despite opposition from mainstream economists and trade experts.
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Richard Larson had to confront himself. He spoke of a moment when he literally looked into the mirror — "that's it," he thought. It was time to read what he wrote.
CATONSVILLE, MD, September 9, 2019 – Conventional wisdom in the startup community is that with the right incentives, the venture can meet and exceed expectations, and a major component of this is how you structure your contracts for founders and early employees.
Awaiting an organ transplant for yourself or a loved one means delays that can be agonizing — and costly. Every day, 20 patients on U.S. waiting lists die before an organ becomes available, according to the U.S. Department of Health and Human Services.
High up the Maslow’s Hierarchy of Needs lie the self-esteem and self-actualisation blocks, where we achieve with the respect of others, existential purpose and finding inner potential—all threatened by criticism.
According to a new study published in the INFORMS journal Marketing Science, mobile apps not only boost sales and purchase frequency on a retailer’s website, but also in its physical stores.
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