News Room

A collection of press releases, audio content and media clips featuring INFORMS members and their research.

New Research Cracks the Code on Selling Power of TikTok Video Ads
News Release

BALTIMORE, MD, March 6, 2025 – Even though the future of TikTok in the U.S. hangs in the balance, a groundbreaking study in the INFORMS journal Marketing Science introduces a game-changing algorithm that predicts which TikTok ads will drive sales before they even go live.

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The 3 biggest things to know about a potential U.S.-Ukraine minerals deal
Media Coverage

Contentious minerals deal has sparked a war of words between Trump and Zelensky, and could be announced later this week

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How tariffs can hurt American supply chains | GUEST COMMENTARY
Media Coverage

Americans have probably heard the word “tariffs” more in the past month than in the past four years — and for good reason. Tariffs are central to President Donald Trump’s economic playbook, despite opposition from mainstream economists and trade experts

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Resoundingly Human Podcast

An audio journey of how data and analytics save lives, save money and solve problems.

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Ashley Smith
Public Affairs Coordinator
INFORMS
Catonsville, MD
[email protected]
443-757-3578

INFORMS in the News

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It's All About Teamwork

It's All About Teamwork

Modern Restaurant Management, August 30, 2019

New research shows that as the service sector continues to struggle with how to manage and minimize low labor productivity that hinders profits, the key may be in one word — “teamwork” — according to a new study in the INFORMS journal Management Science after studying firms in the restaurant industry. Researchers believe, however, that the findings can be generalized among the service sector to include hotel and retail services.

Researchers Can Predict Where Recruits Go

Researchers Can Predict Where Recruits Go

Collegiate Baseball Newspaper, August 23, 2019

University of Iowa researchers are able to predict with a high probability where football recruits will ultimately attend college by analyzing Twitter accounts.

New Study – One Third of Prescription Medicines Are Not FDA Approved

New Study – One Third of Prescription Medicines Are Not FDA Approved

Elmira Daily, August 27, 2019

The Food and Drug Administration (FDA) Accelerated Approval Program was created in 1992 to considerably speed up the ability to bring certain new drugs to market. Further research to be revealed in upcoming issues of the INFORMS journal Manufacturing & Service Operations Management shows numerous drug producers are failing to finish the approval course of, meaning a significant number of drugs on the market will not be but approved.

Concerns over too few health screenings and an aging population

Concerns over too few health screenings and an aging population

Healthcare Purchasing News, August 26, 2019

Colorectal cancer (CRC) is the second leading cause of death due to cancer in the United States.  Regular medical screening can be effective in detection and treatment, but only about 40 percent of the population is doing it. So why would people risk a potentially deadly diagnosis? Research points to significant appointment delays among some of the most effective tests, such as a colonoscopy.

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OR/MS Today is the INFORMS member magazine that shares the latest research and best practices in operations research, analytics and the management sciences.

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Analytics magazine showcases articles and research reports based on big data, AI, machine learning, data analytics and other new-age technologies.

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