News Room

A collection of press releases, audio content and media clips featuring INFORMS members and their research.

New Research Cracks the Code on Selling Power of TikTok Video Ads
News Release

BALTIMORE, MD, March 6, 2025 ā€“ Even though the future of TikTok in the U.S. hangs in the balance, a groundbreaking study in the INFORMS journal Marketing Science introduces a game-changing algorithm that predicts which TikTok ads will drive sales before they even go live.

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The 3 biggest things to know about a potential U.S.-Ukraine minerals deal
Media Coverage

Contentious minerals deal has sparked a war of words between Trump and Zelensky, and could be announced later this week

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How tariffs can hurt American supply chains | GUEST COMMENTARY
Media Coverage

Americans have probably heard the word ā€œtariffsā€ more in the past month than in the past four years ā€” and for good reason. Tariffs are central to President Donald Trumpā€™s economic playbook, despite opposition from mainstream economists and trade experts

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An audio journey of how data and analytics save lives, save money and solve problems.

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Ashley Smith
Public Affairs Coordinator
INFORMS
Catonsville, MD
[email protected]
443-757-3578

INFORMS in the News

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Use of Cannabis, Alcohol and Tobacco: What Do Online Search Records Reveal?

Use of Cannabis, Alcohol and Tobacco: What Do Online Search Records Reveal?

Lab Roots, July 31, 2019

As cannabis becomes legalized in more states across the U.S., many researchers are trying to measure the outcome of the new laws and cultural practices. In a study upcoming in the INFORMS journal Marketing Science, a team of researchers used internet search data to evaluate the effect of marijuana legalization on both adults and youth. "Asymmetric Effects of Recreational Cannabis Legalizationā€ found that the new laws on cannabis affected searches for alcohol and tobacco differently, and that young people had different search patterns than adults.

Groundbreaking Research Predicts Seizures, Saves Millions

Groundbreaking Research Predicts Seizures, Saves Millions

BioSpace, July 30, 2019

New research among INFORMS members is saving hospitals big bucks. In the last year, a new module to predict and prevent seizures in brain injury patients saved more than $7 million and doubled the number of patients being treated.

Research: Tabletop Technology Improves Sales By 1% Per Check While Reducing Meal Duration By 10%

Research: Tabletop Technology Improves Sales By 1% Per Check While Reducing Meal Duration By 10%

Restaurant Technology News, July 31, 2019

According to new research conducted by Tom Fangyun Tan of the Cox Business School at Southern Methodist University and Serguei Netessine of the Wharton School at the University of Pennsylvania, tabletop technology is likely to improve sales by 1% per check and reduce meal duration by 10%. The combination of these two effects increase the sales per minute or sales productivity by 11%.

News 18, July 30, 2019

New Technology to Improve Restaurant Services

News 18, July 30, 2019

We've all been there...you're out to eat and in need of a refill or the check and the wait staff is nowhere to be found. Now, a recent study shows that adding a tabletop device can improve restaurant services and increase revenues.

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OR/MS Today is the INFORMS member magazine that shares the latest research and best practices in operations research, analytics and the management sciences.

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Analytics magazine showcases articles and research reports based on big data, AI, machine learning, data analytics and other new-age technologies.

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