BALTIMORE, MD, March 6, 2025 – Even though the future of TikTok in the U.S. hangs in the balance, a groundbreaking study in the INFORMS journal Marketing Science introduces a game-changing algorithm that predicts which TikTok ads will drive sales before they even go live.
Contentious minerals deal has sparked a war of words between Trump and Zelensky, and could be announced later this week
Americans have probably heard the word “tariffs” more in the past month than in the past four years — and for good reason. Tariffs are central to President Donald Trump’s economic playbook, despite opposition from mainstream economists and trade experts.
An audio journey of how data and analytics save lives, save money and solve problems.
Ashley Smith
Public Affairs Coordinator
INFORMS
Catonsville, MD
[email protected]
443-757-3578
Explore our resources for multiple topics including:
CATONSVILLE, MD, January 8, 2020 – Live chat tools allow for communication between sellers and buyers. They are popular instruments for e-commerce sites that don’t have the advantage of face-to-face communication that brick-and-mortar stores do. New research in the INFORMS journal Information Systems Research says these live chats can actually increase sales and boost profits.
The popularity of bike-share systems has grown in popularity thanks to the younger, more environmentally conscious generation. While they have garnered considerable attention in cities from Paris to Washington, D.C., their promise of urban transformation is far from being fully realized.
In his President’s Desk column in the February issue of OR/MS Today, INFORMS President Ramayya Krishnan shares examples of how O.R. and analytics are addressing some of society’s biggest problems, and the importance of collaboration and active engagement with government and industry, other INFORMS members, and the public to ensure O.R. and analytics continue to grow in vibrancy and relevance.
The convergence of big data, AI (artificial intelligence) and algorithmic platforms is transforming all sectors of the economy. Driverless cars and popular applications such as IBM Watson and AlphaGo have captured the imagination of the public and leaders alike. Organizations of all types and sizes are pondering what AI means for them. As AI automates, fully or partially, the execution of a task, the nature of a job that is a collection of tasks, changes. This in turn raises questions among workers in every sector of the economy about the future of their work, and policymakers are actively discussing the myriad opportunities and challenges of AI’s impact on our society and our economy.
In his latest President's Desk column, 2019 INFORMS President Ramayya Krishnan discusses INFORMS' AI and O.R. efforts, the synergies and opportunities at the nexus of these two disciplines, and how INFORMS can expand its reach and impact in these areas.
OR/MS Today is the INFORMS member magazine that shares the latest research and best practices in operations research, analytics and the management sciences.
Access OR/MS Today Magazine
Analytics magazine showcases articles and research reports based on big data, AI, machine learning, data analytics and other new-age technologies.
Access Analytics Magazine