News Room

A collection of press releases, audio content and media clips featuring INFORMS members and their research.

New Research Cracks the Code on Selling Power of TikTok Video Ads
News Release

BALTIMORE, MD, March 6, 2025 – Even though the future of TikTok in the U.S. hangs in the balance, a groundbreaking study in the INFORMS journal Marketing Science introduces a game-changing algorithm that predicts which TikTok ads will drive sales before they even go live.

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The 3 biggest things to know about a potential U.S.-Ukraine minerals deal
Media Coverage

Contentious minerals deal has sparked a war of words between Trump and Zelensky, and could be announced later this week

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How tariffs can hurt American supply chains | GUEST COMMENTARY
Media Coverage

Americans have probably heard the word “tariffs” more in the past month than in the past four years — and for good reason. Tariffs are central to President Donald Trump’s economic playbook, despite opposition from mainstream economists and trade experts

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Resoundingly Human Podcast

An audio journey of how data and analytics save lives, save money and solve problems.

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New study finds Airbnb cannibalizes the hotel business while bolstering demand

New study finds Airbnb cannibalizes the hotel business while bolstering demand

Commercial Observer, May 15, 2019

It comes as no surprise that Airbnb steals business from hotels, but a new research paper published last month argued that the home-sharing platform also drives demand in a way that helps traditional hotels, especially during peak travel season. Professors from the Tepper School of Business at Carnegie Mellon published a study last month in research journal Marketing Science that analyzed how Airbnb interacts with the hotel markets, and the conclusions were somewhat unexpected. 

Two ISyE PhD students receive NSF Graduate Research Fellowships

Two ISyE PhD students receive NSF Graduate Research Fellowships

Georgia Tech News, May 14, 2019

INFORMS member Arden Baxter has been awarded a Graduate Research Fellowships (GRF) by the National Science Foundation (NSF). Baxter, a PhD student with Georgia Tech's H. Milton Stewart School of Industrial and Systems Engineering (ISyE) received one of only four grants given by the NSF in the industrial engineering/operations research category. Baxter, who has a bachelor’s degree from Rollins College in math and computer science, is advised by William W. George Chair and Professor Pinar Keskinocak, who also directs the Center for Health and Humanitarian Systems, and is an INFORMS Fellow and the INFORMS President-Elect.

Is piracy helping or hurting online word of mouth buzz around motion picture releases?

Is piracy helping or hurting online word of mouth buzz around motion picture releases?

News Release, May 14, 2019

CATONSVILLE, MD, May 14, 2019 – Researchers from the University of Houston and Western University in London, Ontario, published new research in the INFORMS journal Management Science that has found that the power of word of mouth (WOM) is effective at boosting demand for counterfeited copies of motion pictures, but it depends on when the copies are made available.

INFORMS joins new professional society consortium to fight sexual harassment in STEMM

INFORMS joins new professional society consortium to fight sexual harassment in STEMM

News Release, May 6, 2019

CATONSVILLE, MD, May 6, 2019 – INFORMS, the leading international association for professionals in operations research and analytics, announced today that it has joined the Societies Consortium on Sexual Harassment in STEMM (science, technology, engineering, mathematics and medicine). The mission of the Societies Consortium is to advance professional and ethical conduct, climate and culture across STEMM fields.

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