News Room

A collection of press releases, audio content and media clips featuring INFORMS members and their research.

New Research Cracks the Code on Selling Power of TikTok Video Ads
News Release

BALTIMORE, MD, March 6, 2025 – Even though the future of TikTok in the U.S. hangs in the balance, a groundbreaking study in the INFORMS journal Marketing Science introduces a game-changing algorithm that predicts which TikTok ads will drive sales before they even go live.

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The 3 biggest things to know about a potential U.S.-Ukraine minerals deal
Media Coverage

Contentious minerals deal has sparked a war of words between Trump and Zelensky, and could be announced later this week

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How tariffs can hurt American supply chains | GUEST COMMENTARY
Media Coverage

Americans have probably heard the word “tariffs” more in the past month than in the past four years — and for good reason. Tariffs are central to President Donald Trump’s economic playbook, despite opposition from mainstream economists and trade experts

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Resoundingly Human Podcast

An audio journey of how data and analytics save lives, save money and solve problems.

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INFORMS
Catonsville, MD
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443-757-3578

INFORMS in the News

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Expert: Inadequate FDA Foreign Inspections Contribute To Shortages, Poor Generics

Expert: Inadequate FDA Foreign Inspections Contribute To Shortages, Poor Generics

Inside Health Policy, June 20, 2023

As FDA asks for more authority to address prescription drug shortages, a leading expert on supply chains is arguing the agency’s inability to keep up with regular inspections of overseas facilities that produce generic drugs is a major contributor to shortages, with FDA failing to identify quality issues until they become disruptive.

Male gamers increase their effort when competing against female characters, even if they are actually men

Male gamers increase their effort when competing against female characters, even if they are actually men

Psy Post, June 20, 2023

New research published in Marketing Science investigates the effects of gender identity on competition in online video games. The findings indicate that concealing gender identity in online video games can help women compete better by mitigating the dominance effect, a phenomenon observed in the study where men increase their effort when competing against female characters, even if their opponents are actually men.

FOMO is No Way to Plan the Future of Transportation

FOMO is No Way to Plan the Future of Transportation

Metro Magazine, June 14, 2023

Something remarkable happened last year. A mega-project bridge in Denmark changed status from climate positive to climate negative without any changes in the project proposal itself, and thus the project itself again became mired in doubt and delay.

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INFORMS Magazines

OR/MS Today is the INFORMS member magazine that shares the latest research and best practices in operations research, analytics and the management sciences.

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Analytics magazine showcases articles and research reports based on big data, AI, machine learning, data analytics and other new-age technologies.

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