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A collection of press releases, audio content and media clips featuring INFORMS members and their research.

New Research Cracks the Code on Selling Power of TikTok Video Ads
News Release

BALTIMORE, MD, March 6, 2025 – Even though the future of TikTok in the U.S. hangs in the balance, a groundbreaking study in the INFORMS journal Marketing Science introduces a game-changing algorithm that predicts which TikTok ads will drive sales before they even go live.

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The 3 biggest things to know about a potential U.S.-Ukraine minerals deal
Media Coverage

Contentious minerals deal has sparked a war of words between Trump and Zelensky, and could be announced later this week

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How tariffs can hurt American supply chains | GUEST COMMENTARY
Media Coverage

Americans have probably heard the word “tariffs” more in the past month than in the past four years — and for good reason. Tariffs are central to President Donald Trump’s economic playbook, despite opposition from mainstream economists and trade experts

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An audio journey of how data and analytics save lives, save money and solve problems.

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GM’s EV development strategy is losing consumer confidence

GM’s EV development strategy is losing consumer confidence

Business Leader, June 29, 2023

As one of the world’s leading automakers, General Motors (GM) has a history of developing innovative cars, including electric vehicles (EVs) since its founding in 1908. However, the company’s approach to EVs has been inconsistent. The company has repeatedly developed and abandoned EVs, switched to electric trucks, and invested in lithium mines. These actions suggest a lack of clear and consistent commitment to EV development. GM’s approach to EVs has continued to be characterized by short-term tactics rather than a clear long-term strategy.

CMU dean says AI needs 'guardrails'

CMU dean says AI needs 'guardrails'

CBS News, June 26, 2023

PITTSBURGH (KDKA) -- Should we put the brakes on artificial intelligence? Some computer scientists think so. Carnegie Mellon University is one of the world's leading incubators. CMU doesn't think research should stop but guardrails are needed.

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