News Room

A collection of press releases, audio content and media clips featuring INFORMS members and their research.

New Research Cracks the Code on Selling Power of TikTok Video Ads
News Release

BALTIMORE, MD, March 6, 2025 – Even though the future of TikTok in the U.S. hangs in the balance, a groundbreaking study in the INFORMS journal Marketing Science introduces a game-changing algorithm that predicts which TikTok ads will drive sales before they even go live.

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The 3 biggest things to know about a potential U.S.-Ukraine minerals deal
Media Coverage

Contentious minerals deal has sparked a war of words between Trump and Zelensky, and could be announced later this week

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How tariffs can hurt American supply chains | GUEST COMMENTARY
Media Coverage

Americans have probably heard the word “tariffs” more in the past month than in the past four years — and for good reason. Tariffs are central to President Donald Trump’s economic playbook, despite opposition from mainstream economists and trade experts

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Resoundingly Human Podcast

An audio journey of how data and analytics save lives, save money and solve problems.

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INFORMS
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[email protected]
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INFORMS in the News

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How ‘disaster federalism’ can be improved to create a more resilient response

How ‘disaster federalism’ can be improved to create a more resilient response

The London School of Economics and Political Science, July 10, 2023

Disaster federalism, the intricate interplay between state, local, and federal governments in times of crisis, has long been hailed as the cornerstone of effective disaster response. Yet, three years after the catastrophic COVID-19 pandemic tested our nation’s resilience, we find ourselves grappling with a disheartening truth—there is still no clear path to improve this critical framework. In our new work we embark on a journey to unravel the enigma of disaster federalism and start a dialogue that challenges the status quo.

As the US-China tech war escalates loudly, no one wins

As the US-China tech war escalates loudly, no one wins

South China Morning Post, July 6, 2023

During her visit to Beijing, US Treasury Secretary Janet Yellen is expected to stress the need for both countries to “responsibly manage” their relationship, “communicate directly about areas of concern and work together to address global challenges”. Although her visit is well-intentioned, it will not be a panacea for the current conflicts between the United States and China. Instead, the visit represents a positive initial step, providing the two countries with an opportunity to reassess and develop more effective strategies for peaceful engagement.

Japan Airlines to rent clothes to light packers

Japan Airlines to rent clothes to light packers

WDC News, July 6, 2023

Many travelers have occasionally resolved to become light packers, all the better to attain the unencumbered lifestyle of those who sweep through an airport with nothing more than a carry on. But what if travelers could pack close to nothing at all?

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Analytics magazine showcases articles and research reports based on big data, AI, machine learning, data analytics and other new-age technologies.

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