News Room

A collection of press releases, audio content and media clips featuring INFORMS members and their research.

New Research Cracks the Code on Selling Power of TikTok Video Ads
News Release

BALTIMORE, MD, March 6, 2025 – Even though the future of TikTok in the U.S. hangs in the balance, a groundbreaking study in the INFORMS journal Marketing Science introduces a game-changing algorithm that predicts which TikTok ads will drive sales before they even go live.

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The 3 biggest things to know about a potential U.S.-Ukraine minerals deal
Media Coverage

Contentious minerals deal has sparked a war of words between Trump and Zelensky, and could be announced later this week

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How tariffs can hurt American supply chains | GUEST COMMENTARY
Media Coverage

Americans have probably heard the word “tariffs” more in the past month than in the past four years — and for good reason. Tariffs are central to President Donald Trump’s economic playbook, despite opposition from mainstream economists and trade experts

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Resoundingly Human Podcast

An audio journey of how data and analytics save lives, save money and solve problems.

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Ashley Smith
Public Affairs Coordinator
INFORMS
Catonsville, MD
[email protected]
443-757-3578

INFORMS in the News

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Faster, Better, Stronger

Faster, Better, Stronger

The Boss Magazine, June 30, 2023

For three years, the logistics industry has focused on adding transparency and resiliency to supply chains. That’s the ultimate goal of leveraging the power of AI in the supply chain

Why is America running short of cancer drugs?

Why is America running short of cancer drugs?

The Week, June 29, 2023

Cancer is always a crisis. And lately, that crisis has been compounded by a shortage of two chemotherapy drugs, The New York Times reported. A shortfall of carboplatin and cisplatin is "forcing patients and their doctors to face even grimmer realities than those cancer typically presents." And there are few signs the shortage will end anytime soon. "Some companies that sell the medications are projecting that the shortage will last through the fall or later."

Will Generative AI Transform Political Campaigns?

Will Generative AI Transform Political Campaigns?

The Messenger, June 27, 2023

Several Republicans have already thrown their hat into the ring to garner the GOP nomination for the presidency. The tumultuous Republican primaries during the 2016 campaign were fueled by the large number of candidates and the “styles” that they employed, such as the inordinate use of social media, like Twitter, to promulgate their messages. The 2024 campaign leading up to Election Day could be even more chaotic, given the growth of generative artificial intelligence (AI) and how it may impact campaign information. 

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