News Room

A collection of press releases, audio content and media clips featuring INFORMS members and their research.

New Research Cracks the Code on Selling Power of TikTok Video Ads
News Release

BALTIMORE, MD, March 6, 2025 – Even though the future of TikTok in the U.S. hangs in the balance, a groundbreaking study in the INFORMS journal Marketing Science introduces a game-changing algorithm that predicts which TikTok ads will drive sales before they even go live.

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The 3 biggest things to know about a potential U.S.-Ukraine minerals deal
Media Coverage

Contentious minerals deal has sparked a war of words between Trump and Zelensky, and could be announced later this week

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How tariffs can hurt American supply chains | GUEST COMMENTARY
Media Coverage

Americans have probably heard the word “tariffs” more in the past month than in the past four years — and for good reason. Tariffs are central to President Donald Trump’s economic playbook, despite opposition from mainstream economists and trade experts

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An audio journey of how data and analytics save lives, save money and solve problems.

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The diplomatic dance: Germany’s de-risking plan sparks China tensions

The diplomatic dance: Germany’s de-risking plan sparks China tensions

Business Insider, August 2, 2023

Amid the trade war and technology war between the United States and China, the German government used the term “de-risking” to describe its strategy on China in a 64-page report on July 13. After establishing a solid trade relationship between China and Germany, the Chinese Government finds the term de-risking counter-productive at best and offensive at worst.

Does Relaxing Paywall Access Help or Hurt Digital News Subscriptions?

Does Relaxing Paywall Access Help or Hurt Digital News Subscriptions?

News Release, August 1, 2023

BALTIMORE, MD, August 1, 2023 – A new study has revealed that when news sites temporarily relax or suspend restrictions tied to paywall access, they eventually see an increase in subscribers. This reinforces the power and value of sampling as a marketing strategy. But there’s more.

Decision Science Digest: July 31, 2023

Decision Science Digest: July 31, 2023

News Release, July 31, 2023

BALTIMORE, MD, July 31, 2023 –

EDITOR’S NOTE: Decision Science Digest is a periodic communique highlighting recent peer-reviewed research published by INFORMS, the largest association for the decision and data sciences, across its 17 journals. This issue highlights four press releases based on the findings of new peer-reviewed articles.

  • The Future of Work: The Impact of Employee-Driven Scheduling on Finding and Keeping Good Workers (INFORMS journal Manufacturing & Service Operations Management)
  • More Women on Boards: The Impact of Mandated Diversity as a Result of California Bill 826 (INFORMS journal Management Science)
  • Testing the System—Increased Wildfires Puts Pressure on Response System (INFORMS journal Decision Analysis)
  • Trouble Filling Jobs in IT? How Peers are Playing a Role (INFORMS journal Information Systems Research)

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