BALTIMORE, MD, March 6, 2025 – Even though the future of TikTok in the U.S. hangs in the balance, a groundbreaking study in the INFORMS journal Marketing Science introduces a game-changing algorithm that predicts which TikTok ads will drive sales before they even go live.
Contentious minerals deal has sparked a war of words between Trump and Zelensky, and could be announced later this week
Americans have probably heard the word “tariffs” more in the past month than in the past four years — and for good reason. Tariffs are central to President Donald Trump’s economic playbook, despite opposition from mainstream economists and trade experts.
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CATONSVILLE, MD, February 10, 2020 – Two INFORMS members – Stephan Biller, vice president Offering Management Watson IoT and Chief Innovation Officer for IBM and Jorge Nocedal, Walter P. Murphy professor at Northwestern University – have been elected to the National Academy of Engineering. They join more than 100 new members also recently elected.
Product reviews and ratings have a strong impact on consumer consideration. In restaurant reviews, new research upcoming in the INFORMS journal Information Systems Research shows that location bias, based on the popularity difference between the reviewer's hometown and the distance to their destination, can affect a reviewers online rating by as much as 11%.
Whether you're trying to lose weight, eat cleaner, pump up your cardiovascular health or even combat some mental health issues, one source of success may be right there at the nurse's station: your buddy.
Moore School associate professor Pelin Pekgün was recently elected to the 2020 INFORMS Board of Directors as the vice president of membership and professional recognition.
CATONSVILLE, MD, February 6, 2020 – Product reviews and ratings have a strong impact on consumer consideration. In restaurant reviews, new research in the INFORMS journal Information Systems Research shows that location bias, based on the popularity difference between the reviewer’s hometown and the distance to their destination, can affect a reviewers online rating by as much as 11%.
OR/MS Today is the INFORMS member magazine that shares the latest research and best practices in operations research, analytics and the management sciences.
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Analytics magazine showcases articles and research reports based on big data, AI, machine learning, data analytics and other new-age technologies.
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