News Room

A collection of press releases, audio content and media clips featuring INFORMS members and their research.

New Research Cracks the Code on Selling Power of TikTok Video Ads
News Release

BALTIMORE, MD, March 6, 2025 – Even though the future of TikTok in the U.S. hangs in the balance, a groundbreaking study in the INFORMS journal Marketing Science introduces a game-changing algorithm that predicts which TikTok ads will drive sales before they even go live.

Read More
The 3 biggest things to know about a potential U.S.-Ukraine minerals deal
Media Coverage

Contentious minerals deal has sparked a war of words between Trump and Zelensky, and could be announced later this week

Read More
How tariffs can hurt American supply chains | GUEST COMMENTARY
Media Coverage

Americans have probably heard the word “tariffs” more in the past month than in the past four years — and for good reason. Tariffs are central to President Donald Trump’s economic playbook, despite opposition from mainstream economists and trade experts

Read More

Resoundingly Human Podcast

An audio journey of how data and analytics save lives, save money and solve problems.

Media Contact

Ashley Smith
Public Affairs Coordinator
INFORMS
Catonsville, MD
[email protected]
443-757-3578

INFORMS in the News

What are you looking for?

Type of Content
Topic
Eva Lee Inducted into the AIMBE College of Fellows

Eva Lee Inducted into the AIMBE College of Fellows

Georgia Tech News, March 25, 2019

INFORMS Fellow Eva Lee, professor with Georgia Tech's H. Milton Stewart School of Industrial and Systems Engineering, has been inducted into the American Institute for Medical and Biological Engineering (AIMBE) College of Fellows. Lee is the first I.E./O.R. engineer to be nominated and elected for this honor. 

Who should receive priority for hepatitis C care? Researchers suggest shift

Who should receive priority for hepatitis C care? Researchers suggest shift

Addiction Professional, April 2, 2019

The limited resources available for correctional health services guarantees that many incarcerated individuals with the hepatitis C virus (HCV) will not have access to the newer drug treatments that have revolutionized HCV care. A study in the INFORMS journal Operations Research suggests that the method many prison systems have used to decide who will get HCV treatment and who won't does not represent the most effective use of limited treatment capacity.

Low-cost airlines are unlikely to dump the Boeing 737 MAX

Low-cost airlines are unlikely to dump the Boeing 737 MAX

Barron's, March 28, 2019

The two fatal accidents involving the Boeing 737 MAXX in five months have left airlines with an expensive problem: balancing passengers’ lack of trust in the Boeing 737 MAX carrier versus the cost of cancelling orders and/or reconfiguring their fleet. In their recent research in the INFORMS journal Organization Science, INFORMS member and INSEAD professor Henrich Greve, with colleague Vibha Gaba, have found that although successful airlines are generally ahead on the safety front, less profitable airlines are more likely to respond to aviation incidents by selling off aircraft and buying those perceived to be more reliable.

Research: Why struggling airlines spend more on safety

Research: Why struggling airlines spend more on safety

Harvard Business Review, March 21, 2019

INFORMS member and INSEAD professor Henrich Greve, with colleague Vibha Gaba, discuss their upcoming research in the INFORMS journal Organization Science, which explores how airlines balance the often-conflicting imperatives of safety and profitability, and in particular, how financial performance affects an airline’s focus on safety. 

Subject Matter Experts in

Supply Chain

View list of experts

Subject Matter Experts in

Healthcare

View list of experts

INFORMS Magazines

OR/MS Today is the INFORMS member magazine that shares the latest research and best practices in operations research, analytics and the management sciences.

Access OR/MS Today Magazine

Analytics magazine showcases articles and research reports based on big data, AI, machine learning, data analytics and other new-age technologies.

Access Analytics Magazine