BALTIMORE, MD, March 6, 2025 – Even though the future of TikTok in the U.S. hangs in the balance, a groundbreaking study in the INFORMS journal Marketing Science introduces a game-changing algorithm that predicts which TikTok ads will drive sales before they even go live.
Contentious minerals deal has sparked a war of words between Trump and Zelensky, and could be announced later this week
Americans have probably heard the word “tariffs” more in the past month than in the past four years — and for good reason. Tariffs are central to President Donald Trump’s economic playbook, despite opposition from mainstream economists and trade experts.
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A yearly flu vaccine is crucial for protecting yourself from the flu, according to the Centers for Disease Control and Prevention (CDC). However, because of limited vaccine supply, the demand in some regions cannot always be met, especially during a pandemic.
China is taking drastic steps to contain the spread of a recently identified coronavirus, but the outbreak has already traveled past its borders, and cities around the globe must be ready to respond to cases within their jurisdictions. Yale SOM’s Edward Kaplan used early reports out of Wuhan to evaluate the likely effectiveness of common tactics, such as isolation of patients and quarantine, in keeping the disease from spreading in new regions. His model predicts that new outbreaks can likely be contained by isolating infected patients, but it also highlights the importance of identifying new cases as early as possible.
Dennis Zhang, assistant professor of operations and manufacturing management at Olin Business School at Washington University in St. Louis, has won the 2020 Olin Award for research that creates a human-focused algorithm to improve warehouse workers’ packing time while also reducing material costs.
President Trump’s administration recently announced new guidelinesrequiring hospitals and insurers to give consumers more information about their health care prices. The administration decreed this transparency mandate as an unprecedented and revolutionary change to the American health care system. However, price transparency alone will not produce any groundbreaking change in our health care system. Policymakers should, in parallel, focus on improving the transparency of the quality of care patients receive. Consumers need to know not only the price of the service they are about to receive, but also the quality of it.
Once the cornerstone for the Rocky Mountain gold rush, this spring, Denver will serve as the setting for an entirely new group of adventurers, those pursuing the latest groundbreaking applications of analytics at the 2020 INFORMS Business Analytics Conference.
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