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A collection of press releases, audio content and media clips featuring INFORMS members and their research.

New Research Cracks the Code on Selling Power of TikTok Video Ads
News Release

BALTIMORE, MD, March 6, 2025 – Even though the future of TikTok in the U.S. hangs in the balance, a groundbreaking study in the INFORMS journal Marketing Science introduces a game-changing algorithm that predicts which TikTok ads will drive sales before they even go live.

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The 3 biggest things to know about a potential U.S.-Ukraine minerals deal
Media Coverage

Contentious minerals deal has sparked a war of words between Trump and Zelensky, and could be announced later this week

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How tariffs can hurt American supply chains | GUEST COMMENTARY
Media Coverage

Americans have probably heard the word “tariffs” more in the past month than in the past four years — and for good reason. Tariffs are central to President Donald Trump’s economic playbook, despite opposition from mainstream economists and trade experts

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Volume Discount? In the Chip Industry, Don’t Count on One

Volume Discount? In the Chip Industry, Don’t Count on One

UCLA, February 19, 2020

A standard assumption in business is that you get a discount for buying in quantity. Someone buying 1,000 widgets would reasonably expect to pay less per widget than someone buying 100. At the very least, the bigger-volume buyer wouldn’t expect to pay more per widget.

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