News Room

A collection of press releases, audio content and media clips featuring INFORMS members and their research.

New Research Cracks the Code on Selling Power of TikTok Video Ads
News Release

BALTIMORE, MD, March 6, 2025 – Even though the future of TikTok in the U.S. hangs in the balance, a groundbreaking study in the INFORMS journal Marketing Science introduces a game-changing algorithm that predicts which TikTok ads will drive sales before they even go live.

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The 3 biggest things to know about a potential U.S.-Ukraine minerals deal
Media Coverage

Contentious minerals deal has sparked a war of words between Trump and Zelensky, and could be announced later this week

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How tariffs can hurt American supply chains | GUEST COMMENTARY
Media Coverage

Americans have probably heard the word “tariffs” more in the past month than in the past four years — and for good reason. Tariffs are central to President Donald Trump’s economic playbook, despite opposition from mainstream economists and trade experts

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Resoundingly Human Podcast

An audio journey of how data and analytics save lives, save money and solve problems.

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INFORMS
Catonsville, MD
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INFORMS in the News

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New Audio Available for Media Use: College Transfer Portal Likely to Have an Impact on Bracketology This Year

New Audio Available for Media Use: College Transfer Portal Likely to Have an Impact on Bracketology This Year

Audio Clip, March 13, 2023

BALTIMORE, MD, March 13, 2023 – New audio is available for media use featuring Sheldon Jacobson. He talks about the analytics surrounding March Madness. He’s a founding professor of Computer Science at the University of Illinois at Urbana-ChampaignThis content is provided by INFORMS, the largest association for the decision and data sciences. What follows are four questions and responses. These responses were provided on March 8, 2023.

Do Consumers Care about GMO Labeling When Making Buying Decisions?

Do Consumers Care about GMO Labeling When Making Buying Decisions?

News Release, March 8, 2023

BALTIMORE, MD, March 8, 2023 – The U.S. government has mandated disclosure labels on all foods that contain genetically modified organisms (GMOs). Previous studies based on surveys or lab experiments suggested that hypothetical GMO labeling would result in a significant reduction in demand for GMO products, leading to concerns that the recent mandates for GMO labeling could severely hurt GMO product sales.

From lab to market, bio-based products are gaining momentum

From lab to market, bio-based products are gaining momentum

Grist, March 4, 2023

Propelled by government investment and shareholder demand, manufacturers are pushing to get bio-based products into the marketplace. Made from plants, fungi, and microbes, these new materials aim to replace those that contain toxins and are difficult to recycle or reuse.

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