News Room

A collection of press releases, audio content and media clips featuring INFORMS members and their research.

New Research Cracks the Code on Selling Power of TikTok Video Ads
News Release

BALTIMORE, MD, March 6, 2025 – Even though the future of TikTok in the U.S. hangs in the balance, a groundbreaking study in the INFORMS journal Marketing Science introduces a game-changing algorithm that predicts which TikTok ads will drive sales before they even go live.

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The 3 biggest things to know about a potential U.S.-Ukraine minerals deal
Media Coverage

Contentious minerals deal has sparked a war of words between Trump and Zelensky, and could be announced later this week

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How tariffs can hurt American supply chains | GUEST COMMENTARY
Media Coverage

Americans have probably heard the word “tariffs” more in the past month than in the past four years — and for good reason. Tariffs are central to President Donald Trump’s economic playbook, despite opposition from mainstream economists and trade experts

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Resoundingly Human Podcast

An audio journey of how data and analytics save lives, save money and solve problems.

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Ashley Smith
Public Affairs Coordinator
INFORMS
Catonsville, MD
[email protected]
443-757-3578

INFORMS in the News

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How Women Entrepreneurs Are Creating New Businesses in Record Numbers

How Women Entrepreneurs Are Creating New Businesses in Record Numbers

Newsweek, March 15, 2023

When Rihanna paused midway through her Super Bowl halftime performance to wipe the shine from her face with Fenty Beauty blotting powder, it was her flair for business, not her voice, that was momentarily on bold display. That three-second touch up, coupled with the bright lip she sported (Fenty's new Icon Velvet Liquid Lipstick in "MVP" red) and the outfits worn by her backup dancers (from her Savage X Fenty lingerie line, of course), garnered the Fenty brand a cool $7.8 million in the first 12 hours after the game, according to Launchmetrics, which measures the monetary value of media marketing strategies.

New Legislation to Boost Data Science in K-12 and Higher Ed

New Legislation to Boost Data Science in K-12 and Higher Ed

Government Technology, March 14, 2023

The Data Science and Literacy Act introduced last month aims to improve, and increase access to, data science education by funding professional development, new curricula and STEM equity programs.

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OR/MS Today is the INFORMS member magazine that shares the latest research and best practices in operations research, analytics and the management sciences.

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Analytics magazine showcases articles and research reports based on big data, AI, machine learning, data analytics and other new-age technologies.

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