News Room

A collection of press releases, audio content and media clips featuring INFORMS members and their research.

New Research Cracks the Code on Selling Power of TikTok Video Ads
News Release

BALTIMORE, MD, March 6, 2025 – Even though the future of TikTok in the U.S. hangs in the balance, a groundbreaking study in the INFORMS journal Marketing Science introduces a game-changing algorithm that predicts which TikTok ads will drive sales before they even go live.

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The 3 biggest things to know about a potential U.S.-Ukraine minerals deal
Media Coverage

Contentious minerals deal has sparked a war of words between Trump and Zelensky, and could be announced later this week

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How tariffs can hurt American supply chains | GUEST COMMENTARY
Media Coverage

Americans have probably heard the word “tariffs” more in the past month than in the past four years — and for good reason. Tariffs are central to President Donald Trump’s economic playbook, despite opposition from mainstream economists and trade experts

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An audio journey of how data and analytics save lives, save money and solve problems.

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INFORMS
Catonsville, MD
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INFORMS in the News

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Jacobson: Free precheck would ultimately enhance TSA security

Jacobson: Free precheck would ultimately enhance TSA security

Boston Herald, March 12, 2023

Late last month, the Transportation Security Administration found a live explosive device in a checked bag month at Lehigh Valley International Airport in Pennsylvania. TSA officers took the appropriate actions and confirmed the find. Airport surveillance camera footage helped authorities identify a suspect, and the FBI made an arrest.

You might not know if your blender will kill you

You might not know if your blender will kill you

Vox, March 9, 2023

Fortune had it that when George Ball was looking to get a dehumidifier for his Indiana home, the house had one sitting in the basement from the previous owners. So he took it up to the bedroom, plugged it in, and went downstairs for dinner. A while later, he went back upstairs and found that the dehumidifier was on fire, with flames reaching from floor to ceiling. He called 911, and he and his wife, luckily, were able to put the blaze out.

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Analytics magazine showcases articles and research reports based on big data, AI, machine learning, data analytics and other new-age technologies.

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