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A collection of press releases, audio content and media clips featuring INFORMS members and their research.

New Research Cracks the Code on Selling Power of TikTok Video Ads
News Release

BALTIMORE, MD, March 6, 2025 – Even though the future of TikTok in the U.S. hangs in the balance, a groundbreaking study in the INFORMS journal Marketing Science introduces a game-changing algorithm that predicts which TikTok ads will drive sales before they even go live.

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The 3 biggest things to know about a potential U.S.-Ukraine minerals deal
Media Coverage

Contentious minerals deal has sparked a war of words between Trump and Zelensky, and could be announced later this week

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How tariffs can hurt American supply chains | GUEST COMMENTARY
Media Coverage

Americans have probably heard the word “tariffs” more in the past month than in the past four years — and for good reason. Tariffs are central to President Donald Trump’s economic playbook, despite opposition from mainstream economists and trade experts

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An audio journey of how data and analytics save lives, save money and solve problems.

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What the Dippin' Dots 'Cold Chain' Can Teach Us About COVID-19 Vaccines

What the Dippin' Dots 'Cold Chain' Can Teach Us About COVID-19 Vaccines

Popular Science, December 15, 2020

Countless people across the country are desperate to get their hands on the coronavirus vaccine. But the same could be said for another icy treat with some surprising similarities: Dippin’ Dots. Invented by a microbiologist in 1988, Dippin’ Dots’ self-proclaimed “Ice Cream of the Future” maintains its characteristic beaded form only if stored at -49 degrees Fahrenheit. Slipping even a few degrees in the wrong direction can jeopardize the quality of a batch.

These Vaccine Stocks Must Pull Off 'Mind-Boggling' Distribution Feat

These Vaccine Stocks Must Pull Off 'Mind-Boggling' Distribution Feat

Investor's Business Daily, December 16, 2020

When the first doses of Pfizer's (PFE) coronavirus vaccine were packed with dry ice in Michigan and shipped across the U.S. this weekend, it set into motion a sprawling distribution infrastructure that will face its biggest test in modern history — and highlighted some surprising vaccine stock plays.

These Containers Used to Ship Fresh Tuna. Now They'll Deliver COVID-19 Vaccines

These Containers Used to Ship Fresh Tuna. Now They'll Deliver COVID-19 Vaccines

CNN Business, December 13, 2020

t's one of the biggest logistical challenges in modern history: How will millions of Covid-19 vaccine doses that must be kept at incredibly cold temperatures be quickly shipped across continents and oceans? One company is using its experience with tuna as a guide. Thermo King — which revolutionized the transportation of food through advances in temperature-controlled shipping before World War II — is working with pharmaceutical companies, governments and logistics firms to ensure vaccines are preserved as they travel to clinics and hospitals. To make this happen, they've reworked containers typically used to transport fresh tuna to Japan, which requires similar frigid conditions.

With Release of COVID-19 Vaccine Imminent, Distribution Plan to be Tested

With Release of COVID-19 Vaccine Imminent, Distribution Plan to be Tested

AJC, December 13, 2020

Any day now, weary health care workers in medical facilities throughout Georgia will be lining up to receive the first doses of a COVID-19 vaccine that’s expected to put America on a path to normalcy. At the same time, residents and workers will be rolling up their sleeves in the state’s nursing homes, which have borne the brunt of Georgia’s deaths during the coronavirus pandemic but are far from alone in the suffering.

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