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A collection of press releases, audio content and media clips featuring INFORMS members and their research.

New Research Cracks the Code on Selling Power of TikTok Video Ads
News Release

BALTIMORE, MD, March 6, 2025 – Even though the future of TikTok in the U.S. hangs in the balance, a groundbreaking study in the INFORMS journal Marketing Science introduces a game-changing algorithm that predicts which TikTok ads will drive sales before they even go live.

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The 3 biggest things to know about a potential U.S.-Ukraine minerals deal
Media Coverage

Contentious minerals deal has sparked a war of words between Trump and Zelensky, and could be announced later this week

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How tariffs can hurt American supply chains | GUEST COMMENTARY
Media Coverage

Americans have probably heard the word “tariffs” more in the past month than in the past four years — and for good reason. Tariffs are central to President Donald Trump’s economic playbook, despite opposition from mainstream economists and trade experts

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An audio journey of how data and analytics save lives, save money and solve problems.

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INFORMS in the News

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Zoom Fatigue: How Your Brain is Worn Out

Zoom Fatigue: How Your Brain is Worn Out

MBA MCI, December 7, 2020

Have you experienced any discomfort using new communication tools for the past 10 months (hint hint)? Zoom conferences are the new norm since the start of covid-19 pandemic and these days, you are probably spending way too many hours seating still, staring at your screen. But the continuous use of any of the video conferencing software tools demand our full attention and we, human beings, are not yet properly wired for that matter. At the end of the day, some of us may feel exhausted, worried, irritable and, or anxious. For the most severe ones, it can even lead to a burnout and disastrous health issues. This, is the zoom fatigue.

Second Time Around

Second Time Around

Hamodia, December 6, 2020

As the Western world was first hit by mass spread of the novel coronavirus last spring, governments acted with near uniformity in enacting shutdowns of society, shuttering schools and all establishments deemed “non-essential.” Amid spiking rates of hospitalizations, deaths, and fears about the virus, the vast majority of Americans accepted the multifaceted challenges of lockdown. There were factors that pushed the public to give elected officials much leeway. A pandemic of this sort had never been dealt with in the nation’s recent memory and lack of preparedness was understandable. 

Ultracold Temperatures Protect the Potency of COVID-19 Vaccine

Ultracold Temperatures Protect the Potency of COVID-19 Vaccine

Egypt Independent, December 6, 2020

This week, a widely shared tweet falsely claimed that because a COVID-19 vaccine is stored at ultracold temperatures it is not a vaccine, but rather a transfection agent used to genetically modify human beings. “Any vaccine that needs to be shipped and stored at -80 degrees isn’t a vaccine. It’s a transfection agent, kept alive so it can infect your cells and transfer genetic material. Don’t let them fool you. This is genetic manipulation of humans on a massive scale. Shut it down,” the tweet falsely stated.

Study Examines Non-COVID Deaths

Study Examines Non-COVID Deaths

Alton Daily News, December 7, 2020

A new study indicates Illinois saw a significant increase in non-COVID 19 deaths earlier this year as the pandemic began. Researchers at the University of Illinois at Urbana-Champaign looked at data from March through May of this year and compared the numbers to previous years. They discovered roughly 120,000 “excess deaths” that could not directly be connected to COVID. “These are things that in many ways can't be explained,” said Dr. Sheldon Jacobson, a Founder Professor of Computer Science at UIUC. “They could be possibly because people are not getting treatment for acute conditions or they are not practicing preventative medicine. It could be mental health issues.”

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