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A collection of press releases, audio content and media clips featuring INFORMS members and their research.

New Research Cracks the Code on Selling Power of TikTok Video Ads
News Release

BALTIMORE, MD, March 6, 2025 – Even though the future of TikTok in the U.S. hangs in the balance, a groundbreaking study in the INFORMS journal Marketing Science introduces a game-changing algorithm that predicts which TikTok ads will drive sales before they even go live.

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The 3 biggest things to know about a potential U.S.-Ukraine minerals deal
Media Coverage

Contentious minerals deal has sparked a war of words between Trump and Zelensky, and could be announced later this week

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How tariffs can hurt American supply chains | GUEST COMMENTARY
Media Coverage

Americans have probably heard the word “tariffs” more in the past month than in the past four years — and for good reason. Tariffs are central to President Donald Trump’s economic playbook, despite opposition from mainstream economists and trade experts

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An audio journey of how data and analytics save lives, save money and solve problems.

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The Real Reason People Think Dippin' Dots Can Help with the COVID Vaccine

The Real Reason People Think Dippin' Dots Can Help with the COVID Vaccine

Mashed, December 21, 2020

You've probably heard about or seen Dippin' Dots around, even if you've never had it before because the unique ice cream is everywhere – at movie theaters, theme parks, malls, fairs, festivals, and stadiums. The one-of-a-kind ice cream was invented in 1988 by a microbiologist, Curt Jones, and billed then as the "ice cream of the future." Dippin' Dots is what it is thanks to its standout beaded shape (via the Dippin' Dots website). The frozen treat is made, shipped, and stored at -49 degrees Fahrenheit and through a supply network scientists call the "cold chain." It's the same system that scientists are now looking at as they strategize the deployment of millions of COVID-19 vaccines across the country.

COVID-19 Vaccines Arrive As Pandemic Worsens In NC

COVID-19 Vaccines Arrive As Pandemic Worsens In NC

WFAE 90.7, December 21, 2020

The much-awaited COVID-19 vaccine is going into arms around the world, and a second vaccine has been put into the arsenal. Now what? North Carolina's Health and Human Services Secretary Mandy Cohen said “it’s going to be well into the spring” before vaccines are “widely available to folks.” In the meantime, the state reported on Friday it's highest single-day count of COVID-19 cases.

Millions Head to the Airport Despite CDC Recommendations

Millions Head to the Airport Despite CDC Recommendations

KOLD News 13, December 21, 2020

More than 7,000 cases were reported in Arizona today alone and as COVID-19 cases rise, so does the number of travelers at airports. This weekend alone TSA screened more than 3 million passengers, nationwide despite the alarming surge in cases. According to the Federal Aviation Administration, the Tucson Air Traffic Control towers are periodically closing due to staff members testing positive for COVID-19. Researchers believe airport screenings could be where the virus is spreading. “Security checkpoints are a small footprint of the large number of people congregating. It becomes a COVID-19 warzone,” said Sheldon Jacobson, a computer science professor at the University of Illinois.

The Year in Food: Online Delivery Changed How We Eat in 2020

The Year in Food: Online Delivery Changed How We Eat in 2020

USA Today, December 22, 2020

Sherean Malekzadeh, who runs a marketing firm in Atlanta, hasn't been out to eat once since the pandemic was called in March. She skipped grocery stores for much of the year as well. Ordering online takes more time, "and you have to be on standby when the shoppers are there, in case they want to text you about missing items, but it makes me feel safer." Malekzadeh wasn't alone on that front. The pandemic changed our relationship with food in 2020. Online food ordering, from groceries and restaurants, was growing anyway, but this year it just got more popular faster. 

New App Will Send Wisconsinites Alert If In Close Contact With Positive COVID Case

New App Will Send Wisconsinites Alert If In Close Contact With Positive COVID Case

CBS 58, December 19, 2020

A new contact tracing mobile app called "WI Exposure Notification" is set to launch next week, giving Wisconsinites another tool to stop the spread of COVID-19. Gov. Tony Evers announced the app will go live Wednesday, Dec. 23. “We’re excited about this app’s potential to enhance our state’s response to COVID-19,” said Gov. Evers. “The voluntary WI Exposure Notification app is another tool in our toolbox to stop the spread. Because it lets you know faster if you’ve been in close contact with someone who’s tested positive, you can take steps to keep yourself safe and protect those around you. Also, the app doesn’t collect or use device location, so users will remain anonymous.”

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