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A collection of press releases, audio content and media clips featuring INFORMS members and their research.

New Research Cracks the Code on Selling Power of TikTok Video Ads
News Release

BALTIMORE, MD, March 6, 2025 – Even though the future of TikTok in the U.S. hangs in the balance, a groundbreaking study in the INFORMS journal Marketing Science introduces a game-changing algorithm that predicts which TikTok ads will drive sales before they even go live.

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The 3 biggest things to know about a potential U.S.-Ukraine minerals deal
Media Coverage

Contentious minerals deal has sparked a war of words between Trump and Zelensky, and could be announced later this week

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How tariffs can hurt American supply chains | GUEST COMMENTARY
Media Coverage

Americans have probably heard the word “tariffs” more in the past month than in the past four years — and for good reason. Tariffs are central to President Donald Trump’s economic playbook, despite opposition from mainstream economists and trade experts

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An audio journey of how data and analytics save lives, save money and solve problems.

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COVID-19 Vaccine Rollout Is Not Going Well At 1 Boston Hospital

COVID-19 Vaccine Rollout Is Not Going Well At 1 Boston Hospital

WMRA, December 24, 2020

Doctors and nurses at some of the top hospitals in the country say that people with the most exposure to COVID patients are not always the people getting the vaccine first. As Gabrielle Emanuel of member station GBH in Boston reports, some people are saying the distribution has been like a free-for-all.

Sluggish Vaccine Campaign Raises Specter Of U.S. Dysfunction

Sluggish Vaccine Campaign Raises Specter Of U.S. Dysfunction

Financial Advisors, December 31, 2020

U.S. health officials acknowledged that a Covid-19 immunization campaign is crawling out of the starting gate, raising the prospect that the nation’s all-in bet on vaccines could be afflicted by the same dysfunction that hobbled other measures to contain the pandemic. Only about 3.05 million Americans had been vaccinated as of late Wednesday evening in New York, according to Bloomberg’s vaccine tracker. With one day remaining in the year, that represented roughly 15% of the U.S.’s stated goal of immunizing 20 million Americans by the end of 2020 -- a number already repeatedly reduced.

Mass Vaccination Clinics Could Begin Next Week, as Health Officials Are Still Figuring Out Logistics

Mass Vaccination Clinics Could Begin Next Week, as Health Officials Are Still Figuring Out Logistics

Alive, December 31, 2020

Mass vaccination clinics could come to Georgia as early as next week, and according to state health commissioner Dr. Kathleen Toomey, will be vaccinating up to 5,000 people a day. Health officials are expanding access to COVID-19 vaccines after announcing that many doses in rural counties are sitting in freezers, while demand in the metro area continues to climb. A Georgia Department of Public Health spokesperson says they don't have all the logistics worked out yet, however. 

Kemp: Vaccine Distribution Going 'A Little Slower' Than Anticipated

Kemp: Vaccine Distribution Going 'A Little Slower' Than Anticipated

Alive, December 29, 2020

Georgia Gov. Brian Kemp said Monday that vaccine distribution has been "a little slower rolling out than everyone initially thought." On Tuesday morning, less than 15% of available shipped vaccines had been administered. A total of 295,375 vaccines (including Pfizer and Moderna) had been shipped to Georgia but only 43,469 had been administered. Tuesday afternoon, those numbers slightly increased with a total of 372,900 vaccines shipped to Georgia and 52,242 administered. "It's well documented that it has been a little slower," said Governor Kemp in an interview with 11Alive. "That's understandable."

COVID-19 Diagnostic Testing and Viral Load Reporting

COVID-19 Diagnostic Testing and Viral Load Reporting

Vox Eu, December 23, 2020

The US continues to struggle with insufficient COVID-19 testing capacity. At the same time, US laboratories use ultrasensitive diagnostic criteria in their tests, leading to a large proportion of positive diagnoses associated with negligible viral loads. This column seeks to construct a theory that explains both undertesting and overdiagnosis. The theory predicts both phenomena may arise in the absence of mandatory viral load reporting. Despite the obvious clinical advantages of viral load reporting, mandating such reporting may not be optimal when considering laboratories’ capacity building decisions and potential benefits of widespread quarantining. 

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