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What’s more powerful, word-of-mouth or following someone else’s lead? New research says it’s word-of-mouth
...Key Takeaways: ...
Yael Karlinsky
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When Prospect Theory Meets Consumer Choice Models: The Role of Reference Prices
...The multinomial logit (MNL) model, along with other discrete choice models, has ...
Despite Progress On Diabetes Treatments, Study Finds American Patient Health No Better
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