2023 Winner(s)
- Mingyu Joo, University of California
- Kenneth C. Wilbur, University of California, San Diego
- Bo Cowgill, Columbia University
- Yi Zhu ,
University of Minnesota
Winning material:
“Television advertising and online search”
Purpose of the Award
The INFORMS Society for Marketing Science Long Term Impact Award (LTI Award) is given annually to a marketing paper published in Marketing Science, or Management Science, or another INFORMS journal, that is viewed to have made a significant long run impact on the field of Marketing. The INFORMS Society for Marketing Science Advisory Board is accepting nominations for the 2018 Long Term Impact Award.
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Past Awardees
2023
Winner(s)
Mingyu Joo,
University of California
Kenneth C. Wilbur,
University of California, San Diego
Bo Cowgill,
Columbia University
Yi Zhu ,
University of Minnesota
2023
Finalist
X Liu
Param Vir Singh,
Carnegie Mellon University
Kannan Srinivasan,
Carnegie-Mellon University
Hema Yoganarasimhan,
University of Washington
Jura Liaukonyte,
Cornell University
Thales Teixeira,
University of California
Kenneth C. Wilbur,
University of California, San Diego