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A collection of press releases, audio content and media clips featuring INFORMS members and their research.

New Research Cracks the Code on Selling Power of TikTok Video Ads
News Release

BALTIMORE, MD, March 6, 2025 – Even though the future of TikTok in the U.S. hangs in the balance, a groundbreaking study in the INFORMS journal Marketing Science introduces a game-changing algorithm that predicts which TikTok ads will drive sales before they even go live.

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The 3 biggest things to know about a potential U.S.-Ukraine minerals deal
Media Coverage

Contentious minerals deal has sparked a war of words between Trump and Zelensky, and could be announced later this week

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How tariffs can hurt American supply chains | GUEST COMMENTARY
Media Coverage

Americans have probably heard the word “tariffs” more in the past month than in the past four years — and for good reason. Tariffs are central to President Donald Trump’s economic playbook, despite opposition from mainstream economists and trade experts

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An audio journey of how data and analytics save lives, save money and solve problems.

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As COVID-19 Spikes in Some ZIP Codes, Causes Aren't Always Clear

As COVID-19 Spikes in Some ZIP Codes, Causes Aren't Always Clear

WBTV, August 13, 2020

A few miles south of Goldsboro, in a county with thousands of acres of sweet potato and tobacco fields and speckled with hog farms, lies a ZIP code with one of the highest COVID-19 infection rates in North Carolina. In mid-July, as new case counts surged across the state, no other part of Wayne County had a higher infection rate — not even the ZIP code home to Neuse Correctional Institution, where more than 400 inmates have tested positive for the novel coronavirus.

Flatten Coronavirus and Flu Outbreaks With Dedicated Clinics

Flatten Coronavirus and Flu Outbreaks With Dedicated Clinics

Precision Vaccinations, August 12, 2020

A new study concludes that opening clinics explicitly dedicated to treating influenza can limit the number of people infected and help to “flatten the curve,” or reduce the peak prevalence rate. While this study focused on influenza, the findings are relevant for policymakers seeking ways to reduce the impacts of the ongoing COVID-19 pandemic. “Dedicated clinics would have less of an impact than interventions such as vaccination, but at the statewide level, we’re talking about cutting the overall number of infections by six figures,” says Julie Swann, Ph.D., the corresponding author of a paper on the work, published on August 6, 2020. 

Rob Oller: We're Looking at a Long, Cold Winter Without Football to Sustain US

Rob Oller: We're Looking at a Long, Cold Winter Without Football to Sustain US

The Columbus Dispatch, August 11, 2020

Get ready for an especially cold autumn with subdued fall foliage, rotting pumpkins and wormy apples. Halloween just turned hollow and Thanksgiving turkey with gravy might taste especially bland, too. That’s what happens when a way of life disintegrates in the time it takes to say “aye” or whatever method the 14 presidents of Big Ten schools used on Tuesday in voting to cancel fall sports. (The Pac-12 followed suit soon after.)

TSA Finds 3 Times Usual Rate Of Guns At Checkpoints, Despite Drop In Air Traffic

TSA Finds 3 Times Usual Rate Of Guns At Checkpoints, Despite Drop In Air Traffic

NPR, August 11, 2020

The number of people flying on commercial jetliners is down 75% from last summer, but the rate of those getting caught either inadvertently or deliberately trying to bring a gun on board is soaring. Transportation Security Administration officers are finding guns in carry on bags at security checkpoints at a rate three times higher than they did last summer. And 80% of those guns are loaded.

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