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A collection of press releases, audio content and media clips featuring INFORMS members and their research.

New Research Cracks the Code on Selling Power of TikTok Video Ads
News Release

BALTIMORE, MD, March 6, 2025 – Even though the future of TikTok in the U.S. hangs in the balance, a groundbreaking study in the INFORMS journal Marketing Science introduces a game-changing algorithm that predicts which TikTok ads will drive sales before they even go live.

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The 3 biggest things to know about a potential U.S.-Ukraine minerals deal
Media Coverage

Contentious minerals deal has sparked a war of words between Trump and Zelensky, and could be announced later this week

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How tariffs can hurt American supply chains | GUEST COMMENTARY
Media Coverage

Americans have probably heard the word “tariffs” more in the past month than in the past four years — and for good reason. Tariffs are central to President Donald Trump’s economic playbook, despite opposition from mainstream economists and trade experts

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COVID-19 Has Brought Health Care System to 'The Brink of Failure,' Doctors Say

COVID-19 Has Brought Health Care System to 'The Brink of Failure,' Doctors Say

Yahoo! Life, November 20, 2020

The U.S. recorded more than 1 million cases of COVID-19 in the last seven days, Johns Hopkins University data shows, which is more than any other week since the pandemic began. There are 80,000 people currently hospitalized with COVID-19 and over 15,000 of these individuals are currently in intensive care units (ICUs) with nearly 5,000 on ventilators. These numbers are prodigious and make it clear to experts in the medical field that catastrophe in the health care world is not imminent — it has arrived.

Scientists Warn Even Small Thanksgiving Gatherings Could Spread COVID-19

Scientists Warn Even Small Thanksgiving Gatherings Could Spread COVID-19

WKOW, November 21, 2020

Due to the extremely high virus activity level in Wisconsin, experts say there's no completely safe way to celebrate Thanksgiving with people who live outside your home. "Whenever you have so many people that are carrying the virus, then even small gatherings are a risk," Dr. Oguz Alagoz, who models infectious diseases at UW-Madison, said. That risk exists even at gatherings of close family if they aren't part of the same household. "We have so many people that are already carrying this virus, so it's very likely that one of your loved ones, knowingly or unknowingly, could transmit," he said.

For a Faster, Cheaper Way to Identify New COVID-19 Cases, Look in the Sewer

For a Faster, Cheaper Way to Identify New COVID-19 Cases, Look in the Sewer

Rotman, November 20, 2020

It turns out that we are flushing valuable information about our COVID-19 status down the toilet, and the key to tracing new cases requires taking a closer look in our sewers. These insights come from a recent study by Oded Berman, a professor of Operations Management and Statistics at the Rotman School of Management.

Controlling the Spread of Coronavirus Via Repeat Testing and Isolation

Controlling the Spread of Coronavirus Via Repeat Testing and Isolation

Significance, November 25, 2020

What to do about Covid? With nearly 60 million cases and 1.4 million deaths worldwide as of the end of November 2020, there are still no consistently effective treatments or approved vaccines yet (though large-scale vaccine trials have already produced promising results). Social distancing, mask wearing, and infection control practices can reduce the rate of spread somewhat, but as long as infectious individuals circulate amongst susceptible persons, continued spread is inevitable, given that most populations have not built immunity against SARS-CoV-2 to any meaningful extent.

Don't Count on Finding Toilet Paper on  Your Next Run to Target or Walmart: COVID-19 Panic Buying is on a Roll Again

Don't Count on Finding Toilet Paper on Your Next Run to Target or Walmart: COVID-19 Panic Buying is on a Roll Again

USA Today, November 23, 2020

Paper products and other household staples are in high demand in stores and online again as the virus surges and lockdowns loom, but none more so than those essential rolls of soft cotton squares. Photos of bare shelves and public pleas to leave behind a few rolls for other shoppers are overflowing social media. “The toilet paper aisle is CLEARED!” one person wrote on Twitter. “March 2.0 is here folkssss.”

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