News Room

A collection of press releases, audio content and media clips featuring INFORMS members and their research.

New Research Cracks the Code on Selling Power of TikTok Video Ads
News Release

BALTIMORE, MD, March 6, 2025 – Even though the future of TikTok in the U.S. hangs in the balance, a groundbreaking study in the INFORMS journal Marketing Science introduces a game-changing algorithm that predicts which TikTok ads will drive sales before they even go live.

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The 3 biggest things to know about a potential U.S.-Ukraine minerals deal
Media Coverage

Contentious minerals deal has sparked a war of words between Trump and Zelensky, and could be announced later this week

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How tariffs can hurt American supply chains | GUEST COMMENTARY
Media Coverage

Americans have probably heard the word “tariffs” more in the past month than in the past four years — and for good reason. Tariffs are central to President Donald Trump’s economic playbook, despite opposition from mainstream economists and trade experts

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Resoundingly Human Podcast

An audio journey of how data and analytics save lives, save money and solve problems.

Media Contact

Ashley Smith
Public Affairs Coordinator
INFORMS
Catonsville, MD
[email protected]
443-757-3578

INFORMS in the News

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Chip Shortages and the Car Buying Experience

Chip Shortages and the Car Buying Experience

Rush to Reason, October 4, 2022

Because of the pandemic, car buyers have delayed their purchases, but the CEOs of the big carmakers are reporting that buyers are ready to buy. But we're still experiencing pandemic-related lockdowns and supply chain woes.

Treasure Hunt

Treasure Hunt

Diversity of Action, October 1, 2022

When it comes to analytics, Polly Mitchell-Guthrie has a long track record. She is vice president of industry outreach and thought leadership at Kinaxis, a supply chain management and analytics software company.

The U.S. Is Losing Scientists to China. How to Stem the Flow.

The U.S. Is Losing Scientists to China. How to Stem the Flow.

Barron's, October 3, 2022

Scientists and engineers of Chinese descent are relinquishing their corporate positions or tenured positions at top-tier U.S. institutions such as Harvard, MIT, and Princeton at an unprecedented rate. To make matters worse, many of them are leaving for China to compete against the United States.  More than 1,400 Chinese scientists left the United States for China in 2021.

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INFORMS Magazines

OR/MS Today is the INFORMS member magazine that shares the latest research and best practices in operations research, analytics and the management sciences.

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Analytics magazine showcases articles and research reports based on big data, AI, machine learning, data analytics and other new-age technologies.

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