BALTIMORE, MD, March 6, 2025 – Even though the future of TikTok in the U.S. hangs in the balance, a groundbreaking study in the INFORMS journal Marketing Science introduces a game-changing algorithm that predicts which TikTok ads will drive sales before they even go live.
Contentious minerals deal has sparked a war of words between Trump and Zelensky, and could be announced later this week
Americans have probably heard the word “tariffs” more in the past month than in the past four years — and for good reason. Tariffs are central to President Donald Trump’s economic playbook, despite opposition from mainstream economists and trade experts.
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Dr. Sheldon H. Jacobson from the University of Illinois answers the question: should we be concerned about Ebola?
As fall and winter approach, many nurses are wondering what to expect. Find out what experts in epidemiology, healthcare supply chains, and frontline workers predict for the rest of the year.
As hospital supply chains endure inflationary pressures, the surge of multiple viruses and typical "end-of-the-year chaos," medical supply experts told Becker's their top concerns heading into 2022's winter.
BALTIMORE, MD, October 26, 2022 – New research in the INFORMS journal Marketing Science, conducted by researchers at the University of Chicago and University of Washington, finds a 10% increase in TV product placement for cigarettes increases sales by 2% for the tobacco brand shown on-screen. Furthermore, it has the same effect on its direct competitors’ sales as well.
New audio is available for media use featuring Robert Handfield, the executive director of the Supply Chain Resource Cooperative at NC State University. He’s also the Bank of America University Distinguished Professor of Supply Chain Management in NC State’s Poole College of Management. He speaks about the upcoming holiday supply chain challenges in 2022. This content is made available by INFORMS, the largest association for the decision and data sciences. What follows are 4 questions and responses. These responses were provided on October 24, 2022.
OR/MS Today is the INFORMS member magazine that shares the latest research and best practices in operations research, analytics and the management sciences.
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Analytics magazine showcases articles and research reports based on big data, AI, machine learning, data analytics and other new-age technologies.
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