News Room

A collection of press releases, audio content and media clips featuring INFORMS members and their research.

New Research Cracks the Code on Selling Power of TikTok Video Ads
News Release

BALTIMORE, MD, March 6, 2025 – Even though the future of TikTok in the U.S. hangs in the balance, a groundbreaking study in the INFORMS journal Marketing Science introduces a game-changing algorithm that predicts which TikTok ads will drive sales before they even go live.

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The 3 biggest things to know about a potential U.S.-Ukraine minerals deal
Media Coverage

Contentious minerals deal has sparked a war of words between Trump and Zelensky, and could be announced later this week

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How tariffs can hurt American supply chains | GUEST COMMENTARY
Media Coverage

Americans have probably heard the word “tariffs” more in the past month than in the past four years — and for good reason. Tariffs are central to President Donald Trump’s economic playbook, despite opposition from mainstream economists and trade experts

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An audio journey of how data and analytics save lives, save money and solve problems.

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How Much Impact Do Boycotts and Buycotts Actually Have on Brand Sales?

How Much Impact Do Boycotts and Buycotts Actually Have on Brand Sales?

News Release, November 3, 2022

BALTIMORE, MD, November 3, 2022 – At a campaign event in the midst of the 2020 U.S. presidential election, the chief executive officer of Goya, a large Latin food brand, publicly praised and endorsed then-president Donald Trump. The comments triggered both a boycott and a counter “buycott” movement in support of the brand.

Hospital Closures Pose Challenges to Care

Hospital Closures Pose Challenges to Care

The Hospitalist, November 1, 2022

When 10-bed Nye Regional Medical Center, in west-central Nevada, closed abruptly in 2015, it meant that the residents of the former gold-mining town of Tonopah would have to drive about two hours across a hundred miles of desert roads to get to the nearest hospital. 

Creating a trusted and secure semiconductor supply chain requires an end-to-end strategy

Creating a trusted and secure semiconductor supply chain requires an end-to-end strategy

Supply Chain Quarterly, October 31, 2022

Semiconductors, the “brains” of modern electronics, power just about everything in our daily lives, from our smart phones to our internet of things (IoT) devices and laptops. Semiconductors are also particularly important to certain industries like auto manufacturing, where new vehicles have computer systems that contain over 100 million lines of code. In the health care industry, high-tech applications like robotic surgery depend on secure, reliable chips. Advanced chips are needed to enable technologies of the future, like quantum computing and artificial intelligence. And most importantly, semiconductors enable the nation’s military capabilities, including transportation, weapons systems, communications, and intelligence gathering capabilities, which make a trusted and secure supply of chips a national security priority.

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