Presented by Dirk Van den Poel, Ghent University
In this session, Van den Poel traces the origins of one of the first Master of Science
programs in in Marketing Analysis in the world at Ghent University, Belgium.
With a clear focus on predictive analytics, the program emphasizes solving
marketing/business problems by using analytical methods with a strong emphasis on data handling (databases, SAS, R, now: big data). He also details the cooperation with
industry (50+ completed projects) for a very diverse set of companies.
