John D.C. Little Best Paper Award

2023 Winner(s)

Winning material: Close Enough? A Large-Scale Exploration of Non-Experimental Approaches to Advertising Measurement,” Marketing Science, 42(4), 768-793

Purpose of the Award

The John D.C. Little Best Paper Award is given annually to the best marketing paper published in Marketing Science, Management Science, or another INFORMS journal.  Eligible papers are original refereed research articles including refereed research commentaries and meta-analyses.  

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About the Award/Namesake

John D.C. Little Best Paper Award

Learn more about John D. C. Little »

Past Awardees

2023 Winner(s)
Brett R. Gordon, Kellogg Florian Zettelmeyer, Kellogg Robert Moakler
2023 Finalist
Christophe Van den Bulte, University of Pennsylvania Kathleen T. Li
Florian Stahl Oded Netzer, Columbia University Verena Schoenmueller
2022 Winner(s)
Tesary Lin , University of Chicago Booth School of Business
2022 Finalist
Fei Long Kinshuk Jerath Miklos Sarvary, INSEAD
Brett Hollenbeck Davide Proserpio, University of Southern California Sherry He
Ayelet Israeli, Northwestern University Ron Berman, University of California, Berkeley
Asim Ansari Olivier Toubia, Columbia University
Ryan Dew, Columbia Business School
2021 Winner(s)
Juanjuan Zhang, Massachusetts Institute of Technology Xinyu Cao, New York University
2021 Finalist
Kannan Srinivasan, Carnegie-Mellon University Nitin Mehta, University of Toronto Param Vir Singh, Carnegie Mellon University Shunyan Zhang, Harvard University
Davide Proserpio, University of Southern California Edward Kung, California State University-Northridge
 Kyle Barron
Kane Sweeney, Instacart Inc. Sarah Moshary, University of Chicago Steve Tadelis , University of California, Berkeley Tom Blake, eBay Inc.
Hema Yoganarasimhan, University of Washington Omid Rafieian , Cornell University
2020 Winner(s)
Garrett A. Johnson Scott Shriver, University of Colorado Shaoyin Du
2019 Winner(s)
Brett R. Gordon, Kellogg Dan Chapsky Florian Zettelmeyer, Kellogg Neha Bhargava
2018 Winner(s)
Jia Liu Olivier Toubia, Columbia University
2017 Winner(s)
Eric Schwartz, Wharton School Eric T. Bradlow, University of Pennsylvania Peter S. Fader
Oded Netzer, Columbia University Olivier Toubia, Columbia University
2016 Winner(s)
Bart Bronnenberg Carl F. Mela, Duke University Jun B. Kim
2016 Finalist
Kirthi Kalyanam Sridhar Narayanan, Stanford University
2015 Winner(s)
Scott Shriver, University of Colorado
2015 Finalist
Baohong Sun, Carnegie Mellon University Liye Ma
Christophe Van den Bulte, University of Pennsylvania Jae Young Lee Raghuram Iyengar
Jura Liaukonyte, Cornell University Kenneth C. Wilbur, University of California, San Diego Thales Teixeira, University of California
John R. Hauser, MIT Juanjuan Zhang, Massachusetts Institute of Technology Song Lin, Massachusetts Institute of Technology
Anita Rao
2014 Winner(s)
Bo Cowgill, Columbia University Kenneth C. Wilbur, University of California, San Diego Mingyu Joo, University of California Yi Zhu
2014 Finalist
Asim Ansari Jonathan Z. Zhang Oded Netzer, Columbia University
Doug J. Chung, Yale University K. Sudhir Thomas Steenburgh
Ping Xiao Qiaowei Shen
Duncan I. Simester, MIT Sloan School of Management
 Juanjuan Zhang, Massachusetts Institute of Technology
2013 Winner(s)
Hema Yoganarasimhan, University of Washington
2013 Finalist
Barry L. Bayus
Brett R. Gordon, Kellogg Wesley R. Hartmann
Dmitri Kuksov Kangkang Wang
Jagmohan S. Raju, University of Pennsylvania Upender Subramanian Z. John Zhang
Andrew T. Stephen Olivier Toubia, Columbia University
2012 Winner(s)
David Godes Jose C. Silva
2012 Finalist
Christine Moorman Joel Huber Rosellina Ferraro
Dmitri Kuksov Ganesh Iyer
Hema Yoganarasimhan, University of Washington
David Godes
Monic Sun
2011 Winner(s)
Dina Mayzlin Jiwoong Shin
2011 Finalist
Juanjuan Zhang, Massachusetts Institute of Technology
Christophe Van den Bulte, University of Pennsylvania Raghuram Iyengar Thomas W. Valente
Carl F. Mela, Duke University Song Yao, Duke University
Avi Goldfarb Catherine Tucker
2010 Winner(s)
Jiwoong Shin K. Sudhir
2010 Finalist
Wesley R. Hartmann
Gunter J. Hitsch, University of Chicago Jean-Pierre Dube, University of Chicago Pradeep K. Chintagunta, Joseph T. and Bernice S. Lewis Distinguished Service Professor of Marketing
Booth School of Business
University of Chicago
Miklos Sarvary, INSEAD Zsolt Katona, University of California Berkeley
Juanjuan Zhang, Massachusetts Institute of Technology
2009 Winner(s)
Brett R. Gordon, Kellogg
2009 Finalist
David Godes Dina Mayzlin
Glen L. Urban, Massachusetts Institute of Technology
 Guilherme Liberali, MIT John R. Hauser, MIT Michael Braun, Massachusetts Institute of Technology
Puneet Manchanda, University of Michigan
 Sridhar Narayanan, Stanford University
2008 Winner(s)
James M. Lattin, Stanford University Oded Netzer, Columbia University V. Srinivasan, Stanford University
2008 Finalist
Sanjay Jain
Miklos Sarvary, INSEAD Zsolt Katona, University of California Berkeley
Kenneth C. Wilbur, University of California, San Diego
Carl F. Mela, Duke University Song Yao, Duke University
Carl F. Mela, Duke University Harald J. van Heerde, University of Waikato
 M. Berk Ataman, RSM Erasmus University
Gunter J. Hitsch, University of Chicago Jean-Pierre Dube, University of Chicago Maria Ana Vitorino, University of Pennsylvania Peter E. Rossi, UCLA
Baohong Sun, Carnegie Mellon University Michael P. Keane Tulin Erdem, New York University
2007 Winner(s)
Brian Ratchford, University of Texas at Dallas Lan Luo, University of Southern California P.K. Kannan, University of Maryland
2007 Finalist
Eric T. Bradlow, University of Pennsylvania Young-Hoon Park, Cornell University
Dmitri Kuksov
Amit Pazgal, Rice University Dmitri Kuksov Dominique M. Hanssens, Anderson School of Management
UCLA
 Koen Pauwels, Northeastern University
Raphael Thomadsen, University of California at Los Angeles
Miklos Sarvary, INSEAD Yi Xiang, INSEAD
2006 Winner(s)
Olivier Toubia, Columbia University
2006 Finalist
Gunter J. Hitsch, University of Chicago
Donald R. Lehmann, Columbia Business School

 Praveen K. Kopalle
Dina Mayzlin
Debanjan Mitra Peter N. Golder
2005 Winner(s)
Kusum L. Ailawadi Praveen K. Kopalle Scott A. Neslin, Dartmouth College
2005 Finalist
Sridhar Moorthy, University of Toronto
J. Miguel Villas-Boas, University of California, Berkeley Luis M.B. Cabral
Bruce G.S. Hardie Ka Lok Lee Peter S. Fader
Keith Weigelt Teck-Hua
David Soberman Ganesh Iyer J. Miguel Villas-Boas, University of California, Berkeley
Charles J. Nelson John H. Roberts Pamela D. Morrison
Chan Su Park Dae Ryun Chang V. Srinivasan, Stanford University
2004 Winner(s)
Bart Bronnenberg Carl F. Mela, Duke University
2004 Finalist
Alan L. Montgomery John C. Liechty Kannan Srinivasan, Carnegie-Mellon University Shibo Li
Jean-Pierre Dube, University of Chicago
Duncan I. Simester, MIT Sloan School of Management
 Eric T. Anderson
Greg M. Allenby, Helen C. Kurtz Chair in Marketing
Fisher College of Business
The Ohio State University
 Timothy J. Gilbride
2003 Winner(s)
Elie Ofek Miklos Sarvary, INSEAD
Duncan I. Simester, MIT Sloan School of Management
 Ely Dahan John R. Hauser, MIT Olivier Toubia, Columbia University
2002 Winner(s)
Elie Ofek V. Srinivasan, Stanford University
2002 Finalist
Peter J. Danaher
Jagmohan S. Raju, University of Pennsylvania Serdar Sayman Stephen J. Hock
Greg M. Allenby, Helen C. Kurtz Chair in Marketing
Fisher College of Business
The Ohio State University
 Jaehwan Kim Peter E. Rossi, UCLA
Frenkel Ter Hofstede Jan-Benedict E.M. Steenkamp Michel Wedel, PepsiCo Professor of Consumer Science
University of Maryland
2001 Winner(s)
Dominique M. Hanssens, Anderson School of Management
UCLA
 Jan-Benedict E.M. Steenkamp Marnik G. Dekimpe Vincent R. Nijs
Jinhong Xie Steven M. Shugan, University of Florida
Chakravarthi Narasimhan, Philip L. Siteman Professor of Marketing
Olin Business School
Washington University in St. Louis
 Yuxin Chen Z. John Zhang
2000 Winner(s)
Amnon Rappaport Jagmohan S. Raju, University of Pennsylvania Robert J. Meyer Wilfred Amaldoss
David Soberman Ganesh Iyer
1999 Winner(s)
Erik Brynjolfsson Yannis Bakos
1998 Winner(s)
Sridhar Balasubramanian
1997 Winner(s)
Devavrat Purohit
Miklos Sarvary, INSEAD Phillip M. Parker
1996 Winner(s)
Michael P. Keane Tulin Erdem, New York University
1995 Winner(s)
Dominique M. Hanssens, Anderson School of Management
UCLA
 Marnik G. Dekimpe
Jagmohan S. Raju, University of Pennsylvania Raj Sethuraman Sanjay K. Dhar
1994 Winner(s)
David C. Schmittlein Robert A. Peterson
1993 Winner(s)
Abbie Griffin John R. Hauser, MIT
1992 Winner(s)
Dan Horsky Paul Nelson
1991 Winner(s)
Dipak C. Jain Naufel J. Vilcassim
1990 Winner(s)
Dan Horsky Moshe Givon
1989 Winner(s)
Kenneth J. Wisniewski Robert C. Blattberg
1988 Winner(s)
Lakshman Krishnamurthi S. P. Raj
Alain Bultez Philippe Naert
1987 Winner(s)
Frank M. Bass, University of Texas John A. Norton
1986 Winner(s)
Glen L. Urban, Massachusetts Institute of Technology
 Steve Gaskin Theresa Carter Zofia Mucha
1985 Winner(s)
Amiya Basu Rajiv Lal Richard Staelin, Duke University Venkataraman Srinivasan
1984 Winner(s)
Chakravarthi Narasimhan, Philip L. Siteman Professor of Marketing
Olin Business School
Washington University in St. Louis
1983 Winner(s)
Steven M. Shugan, University of Florida
1982 Winner(s)
John R. Hauser, MIT Kenneth J. Wisniewski