Gary L. Lilien ISMS Practice Prize

2024 Winner(s)

Winning material: Sales Automation

Purpose of the Award

The INFORMS Society for Marketing Science awards its Practice Prize for an outstanding implementation of marketing science concepts and methods. The methodology used must be sound and appropriate to the problem and organization, and the work should have had significant, verifiable and, preferably quantitative impact on the performance of the client organization. Any completed or published within the past five years is eligible, although some preference will be given to previously unpublished work. This award is given out every other year.

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ISMS-MSI Practice Prize Videos


Past Awardees

2024
Winner(s)
Juanjuan Zhang, Massachusetts Institute of Technology
Finalist
Navdeep Sahni, University of Chicago
Yicong Lin, DoorDash
Yixin Tang, DoorDash
2022
Winner(s)
Bernard Ruffieux , Grenoble Applied Economics Lab, France
Céline Bonnet , Toulouse School of Economics, France
Natalie Rigal , University Paris Nanterre, France
Olivier Allais , INRA, France
Patrice Bertail , University Paris Nanterre, France
Paulo Albuquerque, INSEAD, France
Pierre Chandon , INSEAD, France
Pierre Combris , INRA, France
Pierre Dubois , Toulouse School of Economics, France
Saadi Lahlou , London School of Economics and Political Science, UK
2020
Winner(s)
Daniel M. McCarthy , Emory University
2018
Winner(s)
Albert Valenti, IESE Business School
Gokhan Yildirim, Imperial College of London
Koen Pauwels, Northeastern University
Shuba Srinivasan, Boston University
2015
Winner(s)
Bilal Zia , World Bank
Rajesh Chandy , London Business School
Stephen Anderson-Macdonald , Stanford University
2009
Winner(s)
Marc Fisher, University of Passau
Sonke Albers, Kuehne Logistics University
Finalist
Denish Shah, Georgia State University
Koen Pauwels, Northeastern University
Peter Danaher, Melbourne Business School
Thorsten Wiesel, University of Groningen
V. Kumar, Georgia State University
2007
Winner(s)
P.K. Kannan, University of Maryland
2003
Winner(s)
Arnd Huchzermeier, WHU – Otto Beisheim School of Management
Manfred Krafft, University of Muenster
Ralf Elsner, Rhenania Group