![A Secret for Boosting Hotel Bookings: Analyze Online User Reviews for Your Hotel 'AND' Your Competitors A Secret for Boosting Hotel Bookings: Analyze Online User Reviews for Your Hotel 'AND' Your Competitors](/var/ezflow_site/storage/images/iol-home/news-room/media-coverage/all-categories/o.r.-and-analytics-in-the-news/a-secret-for-boosting-hotel-bookings-analyze-online-user-reviews-for-your-hotel-and-your-competitors/4550346-1-eng-US/A-Secret-for-Boosting-Hotel-Bookings-Analyze-Online-User-Reviews-for-Your-Hotel-AND-Your-Competitors_newslargethumb.jpg)
A Secret for Boosting Hotel Bookings: Analyze Online User Reviews for Your Hotel 'AND' Your Competitors
Researchers from Texas Christian University, University of South Carolina, and RealPage published a new Journal of Marketing article that examines the impact of online reviews on hotel booking performance with a specific focus on the competitive effects of reviews.