INFORMS member and INSEAD professor Henrich Greve, with colleague Vibha Gaba, discuss their upcoming research in the INFORMS journal Organization Science, which explores how airlines balance the often-conflicting imperatives of safety and profitability, and in particular, how financial performance affects an airline’s focus on safety.
It happens all the time: a brand’s celebrity spokesperson finds him/herself at the center of a controversy, which unwittingly generates negative publicity for the endorsing brand. While currently one of marketers’ preferred avenues for driving brand awareness and boosting sales, celebrity endorsement remains a practice area also wrought with challenges, chief among them being the liabilities they present when celebrities behave poorly, and what disastrous effects these crises can have on a company’s reputation and stock returns. Now, new research in the INFORMS journal Management Science sheds some light on what economic effects a company’s reaction to these unforeseen events might have.
The NYPD has developed new technology called Patternizr, an algorithmic machine-learning software that sifts through police data to find patterns and connect similar crimes. Developed by the New York Police Department, Patternizr is the first tool of its kind in the nation. It's been in use by NYPD since December 2016, but its existence was first disclosed by the department this month.
What started as a peculiar crime quickly turned more sinister when a syringe-wielding man caught trying to steal power drills from a Home Depot in the Bronx attacked an employee with the hypodermic needle. The NYPD quickly realized the suspect, who got away from the scene, had likely done this before. In another incident, a man caught shoplifting a drill had also waved around a hypodermic needle to threaten an employee at a Home Depot in Manhattan. The pattern was detected not by an officer combing through records, but by an analyst utilizing computer software, Patternizr, developed by the NYPD to better fight crime.
Researchers from Northwestern University and Facebook published new research in the INFORMS journal Marketing Science that sheds light on whether common approaches for online advertising measurement are as reliable and accurate as the "gold standard" of large-scale, randomized experiments.
Ashley Smith
Public Affairs Coordinator
INFORMS
Catonsville, MD
[email protected]
443-757-3578
An audio journey of how data and analytics save lives, save money and solve problems.
On Jan. 21, OpenAI launched the $500 billion Stargate Project with partners like Arm, Microsoft, NVIDIA, and Oracle. This initiative aimed to secure American AI leadership, create jobs, and boost the economy. Initially, this boosted the stock prices of these companies.
The telecom industry is at a pivotal crossroads, and the only choice forward for telcos is to pursue innovation without the fear of failure. Telcos must be willing to capitalize on emerging technologies and shifting market dynamics that will soon dominate the future telecom landscape. Three areas, in particular, telcos should begin investing in and exploring (if they haven’t already) include:
Health insurance has become necessary, with large and unpredictable health care costs always looming before each of us. Unfortunately, the majority of people have experienced problems when using their health insurance to pay for their medical care. Health insurance serves as the buffer between patients and the medical care system, using population pooling to mitigate the risk exposure on any one individual.
Tariffs could raise the cost of medical care and prescription drugs for people in the U.S.
Prof. Anna Nagurney explains what Rare Earth Minerals are and their importance in a variety of industries along with day-to-day life
Eli Lilly’s manufacturing announcement is a reminder of how many pharma issues are at play.
Billionaire investor Mark Cuban's question to Representative Matt Gaetz, a Florida Republican, on energy costs took off on social media on Saturday.
Florida lawmakers have banned wind turbines off its shores and near the coast, saying the bill is meant to protect wildlife and prevent noise.