News Room

A collection of press releases, audio content and media clips featuring INFORMS members and their research.

New Research Cracks the Code on Selling Power of TikTok Video Ads
News Release

BALTIMORE, MD, March 6, 2025 – Even though the future of TikTok in the U.S. hangs in the balance, a groundbreaking study in the INFORMS journal Marketing Science introduces a game-changing algorithm that predicts which TikTok ads will drive sales before they even go live.

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The 3 biggest things to know about a potential U.S.-Ukraine minerals deal
Media Coverage

Contentious minerals deal has sparked a war of words between Trump and Zelensky, and could be announced later this week

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How tariffs can hurt American supply chains | GUEST COMMENTARY
Media Coverage

Americans have probably heard the word “tariffs” more in the past month than in the past four years — and for good reason. Tariffs are central to President Donald Trump’s economic playbook, despite opposition from mainstream economists and trade experts

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Resoundingly Human Podcast

An audio journey of how data and analytics save lives, save money and solve problems.

Media Contact

Ashley Smith
Public Affairs Coordinator
INFORMS
Catonsville, MD
[email protected]
443-757-3578

INFORMS in the News

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Yes, You Actually Need to Stay Inside During This Coronavirus Pandemic

Yes, You Actually Need to Stay Inside During This Coronavirus Pandemic

Her Campus, March 16, 2020

It’s official: The World Health Organization has declared that the coronavirus is a global pandemic. Currently, the CDC recommends against gatherings of 50 or more people, and President Trump is urging against gatherings of no more than 10. As universities switch to online classes and travel bans go into effect, it makes sense if you’re feeling sort of powerless right now. So far, everyone has been told to take basic precautions against getting sick: wash your hands, avoid touching your face, clean your phone. Dr. Tedros Adhanom Ghebreyesus, WHO General Director, shared in a tweet that another step in prevention is to avoid crowded places.

How COVID-19 Is Impacting the Election: What You Need to Know

How COVID-19 Is Impacting the Election: What You Need to Know

Her Campus, March 19, 2020

During the Democratic debate on Sunday, Americans witnessed a rare sighting: Bernie Sanders and Joe Biden disputing potential solutions to the new coronavirus before an audience-free studio. This eerily quiet debate was fitting considering the current global pandemic that the world is facing. Even presidential candidates had to adhere to the new practices of social distancing, standing six feet apart, and limiting gatherings to no more than 10 people

We need to support healthcare professionals as we prepare for coronavirus (Letters)

We need to support healthcare professionals as we prepare for coronavirus (Letters)

Mass Live, February 27, 2020

As we in western Massachusetts begin to prepare for the inevitable coronavirus I would like to thank The Springfield Republican/MassLive for its excellent coverage, including how best to prepare. I teach regularly a course on Humanitarian Logistics and Healthcare at the Isenberg School at UMass and, as part of the course, I bring in practitioners to share their expertise and experiences on all phases of disaster management, from preparedness and mitigation, to response and recovery. I have hosted experts from MEMA, the National Guard, the Red Cross, BayState, among others, and even a field trip to the Amherst Fire Station. Their professional expertise gained from the trenches enriches the education of our students and provides very valuable lessons.

In Short Supply

In Short Supply

Tradeof, February 19, 2020

According to the Food and Drug Administration, a medical device shortage is “a period of time for which the demand or projected demand for a medical device within the U.S. will exceed the supply or projected supply for that device.” While medical devices range from low-tech supplies like gloves and gowns to sophisticated equipment like defibrillators and pacemakers, our reporting focuses on the former. 

Subject Matter Experts in

Supply Chain

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Subject Matter Experts in

Healthcare

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INFORMS Magazines

OR/MS Today is the INFORMS member magazine that shares the latest research and best practices in operations research, analytics and the management sciences.

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Analytics magazine showcases articles and research reports based on big data, AI, machine learning, data analytics and other new-age technologies.

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