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A collection of press releases, audio content and media clips featuring INFORMS members and their research.

New Research Cracks the Code on Selling Power of TikTok Video Ads
News Release

BALTIMORE, MD, March 6, 2025 – Even though the future of TikTok in the U.S. hangs in the balance, a groundbreaking study in the INFORMS journal Marketing Science introduces a game-changing algorithm that predicts which TikTok ads will drive sales before they even go live.

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The 3 biggest things to know about a potential U.S.-Ukraine minerals deal
Media Coverage

Contentious minerals deal has sparked a war of words between Trump and Zelensky, and could be announced later this week

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How tariffs can hurt American supply chains | GUEST COMMENTARY
Media Coverage

Americans have probably heard the word “tariffs” more in the past month than in the past four years — and for good reason. Tariffs are central to President Donald Trump’s economic playbook, despite opposition from mainstream economists and trade experts

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Resoundingly Human Podcast

An audio journey of how data and analytics save lives, save money and solve problems.

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To get COVID-19 funding, NC officials must give more data on tests, deaths, recoveries

To get COVID-19 funding, NC officials must give more data on tests, deaths, recoveries

The Herald Sun, May 4, 2020

North Carolina’s health department is slated to receive $25 million to expand COVID-19 testing. But that funding comes with strings attached. A relief package, passed unanimously by the General Assembly Saturday and signed by Gov. Roy Cooper Monday, outlines how North Carolina will spend $1.57 billion of federal funding, including millions for the Department of Health and Human Services. 

Commentary: We need custom COVID-19 plans for the four distinct regions of Illinois

Commentary: We need custom COVID-19 plans for the four distinct regions of Illinois

Chicago Tribune, May 4, 2020

Epidemiological data suggests that COVID-19 cases must drop for 14 days before a state should consider opening nonessential businesses. Yet numerous states have begun opening anyway, well before they’ve achieved that milestone. Illinois, meanwhile, was one of the first states to adopt a stay-at-home order, and it is on track to be one of the last to end it.

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INFORMS Magazines

OR/MS Today is the INFORMS member magazine that shares the latest research and best practices in operations research, analytics and the management sciences.

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Analytics magazine showcases articles and research reports based on big data, AI, machine learning, data analytics and other new-age technologies.

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